New moms use social media for more than just sharing pictures of their growing families. They connect online in order to make informed purchases and decisions regarding the wellness of their families. Their influence spreads quickly through their social networks, making them ideal brand advocates and potential consumers.
According to a 2013 joint study by BabyCenter and comScore, social media use by moms is at an all-time high — up 20 percent since 2010, with approximately 91 percent of moms regularly using social media. For brands, this means a huge opportunity to connect with moms and capture the attention of this highly influential, social consumer group. Here are three companies setting the bar high by connecting with moms:
Phoenix Children’s Hospital on Pinterest
According to the BabyCenter and comScore study, most moms have used an image-based social network. Phoenix Children’s Hospital has an engaging Pinterest presence, utilizing their boards to accomplish a multitude of goals. Through their various pin boards, Phoenix Children’s hospital is raising awareness to acquire donations for their homeless youth initiative, demonstrating their welcoming facilities, and recommending products for newborn care.
Mayo Clinic on Twitter
Moms are on-the-go and use their smartphones to check social media. They want to stay up on the latest information and technology to help keep their growing families happy and healthy. The Mayo Clinic, undoubtedly one of the worldwide leaders in healthcare research, provides daily tweets on the latest in health research and wellness tips. From the latest on sports concussion research to stress management tips and beyond, moms can learn about the latest directly from the world’s top medical researchers.
Johnson & Johnson on Facebook
According to the study, “Ninety-one percent of moms have used Facebook in the past six months, compared to 80% of the general population, to socialize, share pictures or videos, and keep up on the news.” Johnson & Johnson go beyond self-promotion and have committed their Facebook presence to providing helpful information for families. Their fan page is an engaging extension of the company and is all the more evidence why Johnson & Johnson is a trusted name for consumer health.
We acknowledge these brands for utilizing social media to help moms and families become better-informed consumers as they try to make better decisions for the health of their families.
Learn more about how optimizing your social media presence and search engine results can boost consumer engagement. Contact ZOG Digital’s marketing experts.