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Adapting Your Budget and Priorities for Better Customer Acquisition

What You’ll Learn…
Search marketing is morphing into discovery marketing and providing marketers the opportunity to leverage new channels, improve lead generation, boost conversions and increase revenue.

Interactive marketing budgets are expected to nearly double over the next five years in an effort to accommodate the ever-changing ways consumers connect with brands and seek information. Learn how to adjust your priorities and resource allocations to accommodate this growing trend.

An overview of discovery marketing.
Current and future trends, as well as budget implications.
Ways to execute and integrate discovery marketing.
How to operationalize and measure successes.
Places to effectively adjust your budget to maximize consumer acquisitio

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