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Big data is more than just the buzzword of the moment.

What You’ll Learn…
Big data is more than just the buzzword of the moment.

In fact, the conglomeration of complex data is a result of advancing technology and emerging social device capabilities – resulting in immense opportunities within the business world.

Facebook has long been known to be a popular source for big data. With over one billion users and innumerable amounts of consumer information, the social network giant has a wealth of data at their fingertips. Their ad network presents invaluable opportunities and the release of the Facebook knowledge graph only further proved speculation that they could take over the world.

In our latest Learn report, we examine the value of big data in conjunction with Facebook ad targeting. The video below introduces the growing potential of social search as illustrated by the Facebook knowledge graph.

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