“Can you get that ROI report for me?”
We all have those moments where we nod at appropriate places in the conversation while making a mental note to google a word later (“ROI?”).
Fear no more, for the digital marketing dictionary is here with the most prevalent digital marketing terms defined. Some of these words are more commonplace than others, but all play a part in our online vocabulary.
Below are nine marketing buzzwords defined in the simplest terms so you don’t have to ask that condescending guy from the second floor what he means by “native” ads.
9 Digital Marketing Buzzwords You Need to Know:
Content Marketing: 86% of B2C marketers and 91% of B2B marketers use content marketing in their social strategy. Content marketing consists of companies communicating effectively and providing value to consumers – largely through blogs, infographics, videos and social media. Creating consistent, quality content is a main goal of many companies in 2013.
Real Time: Social media is all about trending topics and current events – essentially, being in the know 24/7. The real-time landscape means that life is unfolding simultaneously online and offline. As a real-time micro-blogging channel, Twitter is an excellent example.
Value Proposition: The basis of this buzzword is understanding why your company is valuable to consumers and then establishing how to convey that value. As marketing evolves with the digital sphere, it’s no longer enough to simply promote your products or services, but instead you have to make “a promise of the value you can deliver.”
Crowdsourcing: Described as “the biggest focus group you could ever imagine,” crowdsourcing provides the opportunity to reach and gather information from a large group of people through the Internet – specifically, social media. Lay’s is one of many brands who illustrate how to successfully utilize this strategy.
Social Commerce: Best described as “social media meets shopping,” this type of ecommerce uses communication, connection and design to drive sales. Pinterest and Polyvore are both rising platforms of the social commerce variety.
Native Ads: Melding advertising and content creation, native ads are meant to look more editorial than sales-focused. This is likely due to the growing emphasis on quality and the prevalence of content marketing.
SMO: Standing for Social Media Optimization, SMO is social media marketing with a unique emphasis on optimized content, linking and connections. It incorporates SEO as well as social media to more effectively drive traffic and results. This buzzword will continue to grow as social capabilities continue to expand.
ROI: This means Return On Investment – it’s a vital part of social media optimization. ROI measures social success by focusing on the benefits you reap in relation to the effort you put in. Learn how to build an ROI-centric social strategy here.
KPI: Or Key Performance Indicators. These refer to metrics used to gauge performance – how to determine the successes and failures. KPI’s can be industry-specific or incredibly broad, and they are especially helpful in scenarios such as digital campaigns. This is a commonly used phrase in digital advertising, with some of the metrics including click-through rates and engagement.
Want to learn more about these buzzwords? Contact ZOG Digital for the latest digital marketing solutions.