About 40% of all internet time is now on mobile. As that number continues to increase alongside advancing mobile features and capabilities, digital marketers need a way to ensure the mobile experience is effective and reliable.

Responsive design is one solution. The streamlined web design means there’s singular content, one code and URL for all devices. The site content adjusts according to the screen size, simplifying the optimization process for every device variation.

A Google report, “The New Multi-Screen World,” illustrates why responsive design is increasing in importance. The computer is no longer the sole Internet resource – in fact, 90% of consumers use multiple screens throughout the day. Some of the top tasks between devices include: browsing the internet, social networking, shopping online and searching for info.  The multi-device path to purchase is illustrated below:

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This chart demonstrates the necessity of responsive design. If a consumer begins looking at your business on a PC/Laptop, and then continues on a mobile device, they will be expecting a consistent experience. This can affect traffic, sales and customer acquisition.

Mashable explains the technology behind responsive design best in simple terms: “Responsive web design uses ‘media queries’ to figure out what resolution of device it’s being served on. Flexible images and fluid grids then size correctly to fit the screen.”

72% of consumers expect brands to have mobile-friendly sites. As new devices sizes are unveiled and tablet popularity increases, this will hold true for all screen sizes. Look into responsive design today to begin optimizing your multi-screen digital presence.

Contact ZOG Digital today for digital marketing solutions and web design.

Take a look at ten Responsive Web Design Infographics here.