A Marketers Guide to the Blended Digital Landscape
Social media accounts for 27% – over a quarter – of all time spent online.*
What You’ll Learn…
Social media accounts for 27% – over a quarter – of all time spent online.* As that number continues to increase, marketers need to keep up with the advancing social capabilities on each network. In particular, social search is altering the way users inquire, discover, learn and connect in both personal and professional facets.
In this report, we examine search features on five of the largest social networks today: Facebook, YouTube, Twitter, Pinterest and Google+, in terms of:
What is offered in social search on each network
Which demographics are searching
How to optimize content to better fit the social search needs