By the end of this year, there will be more mobile devices than humans.
The Washington Post reports that the world population is currently at 7.1 billion, while the total number of mobile connections is expected to rise from 6.8 billion to 7.4 billion. Although not every person has a mobile device, those that do, typically have more than one – for example, a smartphone and a tablet.
This unveils a truth many marketers need to face: mobile can no longer be ignored. The internet has become so integrated into everyday life that users cannot leave their browsing at the desktop. As shown below from ComScore, about 40% of all internet time is now on mobile. This constant connectivity provides valuable opportunities in digital marketing and advertising.
When beginning or refining a mobile strategy for your business, there are several factors to consider. Understanding the context of a user’s mobile experience by way of device type – including carrier, operating system and screen size – is beneficial in optimization. Time and location also play a role in user intent in accessing the internet.
Search engines and social media are increasingly being accessed from mobile devices, making it a necessity to optimize your social profiles and ads along with your brand site. Of the social networks, Facebook is the most used mobile app in the U.S.
The speed and convenience of mobile also leads to a strong local aspect. Often those users searching – on either engines or social networks – are looking for specific topics, such as restaurant reviews or stores their friends recently visited. If any part of your business is location-based, you should ensure your business citations, keywords and tagging are all correct and up-to-date on your site and in brand profiles.
As mobile marketing continues to shape trends in 2013, it’s vital to get in the game now in order to see an increase in visibility, traffic and sales.
Contact ZOG Digital with any questions about mobile marketing today.