15% of all adult U.S. Internet users are on Pinterest – making the social network the third most popular channel, just behind Facebook and Twitter.
As the fastest growing independent social network in history, the image-based site shows no signs of slowing down. Within roughly a year, the total number of unique visitors to Pinterest increased by 2,702.2%. Search Engine Journal reports that the network is currently seeing a “whopping 400% month-over-month growth.”
Not only is Pinterest experiencing Beiber-esque fame in the digital sphere, but it’s also leading sales and conversions among its social peers. According to a recent report from Shareaholic, “Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined.”
With a strong emphasis on the “repin” metric, Pinterest is known for its expansive categories – encompassing everything from Animals and Art to Tattoos and Technology. Some of the most popular include Food & Drink, DIY and Fashion.
The wide range of possibilities on Pinterest lends to strong search intent. Indexing pin descriptions through keywords, Pinterest allows users to search by pins, boards or pinners. Although users can simply browse categories, the gigantic volume of pins often leads those looking for specific images to the search box.
Optimizing brand boards and pins for Pinterest search takes research and strategy. It’s vital to understand who is searching, as well as how they are going about it. In the Learn report “Social Search Today,” we examine: user demographics, content planning, brand search optimization and content optimization.
Download “Social Search Today.”
Contact ZOG Digital with any questions about social media marketing or search engine optimization.