80% of social media users say they prefer to connect with brands through Facebook as opposed to their website. As the social network advancements continue to roll out, that number is likely to increase.

Internet users prefer platforms such as Facebook for connecting with businesses because it allows a more comprehensive brand picture – “likes” and comments from current and potential customers, industry interaction, company images and information. In fact, Facebook sees 2.7 billion “likes” and 250 million photos uploaded every day.

The Facebook format is familiar to all generations, presenting a more simplistic and personal way to connect brands and users. The recent milestone of one billion users and the reveal of Graph Search only furthers those connection abilities, allowing for a larger amount of people to engage in the blending of its social program into search.

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Along with learning more about Facebook marketing and Graph Search, the Social Search Today Learn Report will also guide you through optimization of Facebook by way of Content Planning, Brand Search Optimization and Content Optimization.

Download the Social Search Today Report now!