50% percent of consumers believe a brand’s Facebook page is more useful than their website. That number will only continue to increase as the social network’s presence expands far past one billion members.
The growing influence of Facebook requires a brand page for all businesses. Just creating a basic page, however, is not enough. Your Facebook page needs to be correctly optimized in order to see metrics such as “likes,” comments and shares convert into real revenue. The most effective way in which to increase sales and ROI through Facebook is to grow and engage your community.
81% of U.S. consumers indicated posts from their friends directly influenced their purchase decision. In order to reach the utmost amount of users, you should utilize value propositions – incentives, offers and content gates – and back up those efforts with paid media. In the following Learn document, we outline the four major ad unit types currently available on Facebook, as well as up-and-coming alternative ad options.
After successfully growing your community, it’s critical to keep them engaged by producing share-worthy content. We’ve deemed “share-worthy” content as that which falls in four categories: topical, visual, expressive, and target-specific.
In the Learn document “Increasing the Value of Your Facebook Community,” all of the above is examined in great detail, with visual examples, to help you reach your social goals and increase sales, ROI and customer acquisition.
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