By Kim Giroux Vice President of Paid Media RETARGETING – WHAT IS IT? Retargeting is a form of online advertising, in which a user that has visited your website can be shown targeted ads from your display media campaigns. This is different than traditional online targeting in that you are limiting your audience to users that have already shown interest in your brand.
By Jessica Frampton Associate Designer I’m sure you’ve heard the story before. Once upon a time, there was a lonely business that desperately wanted a website. It searched high and low until the business was set up with a designer through a mutual friend. The business didn’t know what to expect when faced with this matchmaker scenario and tried its best to present its needs so the designer would fully understand its history, philosophy, and hopes for the future. So enraptured with the possibility of an internet union, the business shares every last detail of itself â€“perhaps too much â€“ […]
My Interview with Jeff Herzog, Founder & CEO of ZOG Digital and iCrossing, By Heather Smith ZOG Digital founder and CEO, Jeff Herzog, is so passionate about digital marketing, he’s created not one, but two companies dedicated to helping businesses accelerate and optimize their online presence. The first, iCrossing, is a company he started in 1998, now with 18 global offices and was purchased by Hearst Media in 2010 for $325 million. The second, ZOG Digital, is a search and social marketing company, whose client roster already include Prince Sports, Fiesta Bowl, Bvlgari, and Allstate. Herzog is an award-winning innovator, […]