By Thomas Stern Senior Vice President, Client Services With Facebook’s recent IPO announcement, it seems like a good time to address Facebook advertising and how to leverage the second most-visited site on the web. Like Google’s IPO, Facebook’s comes at a time when the company is flush with cash. Also like Google, Facebook has built their revenue empire on one simple solution: highly targeted advertising. This post will help marketers understand the main principals of Facebook advertising and how to benefit from the network’s model and tremendous reach.
By Jason Squardo Senior Vice President, Optimization Search engine optimization can seem like an overwhelming challenge no matter how much experience you have. And when a brand opts to enlist a digital agency such as ZOG Digital for help with SEO, being involved in the SEO process may seem like an afterthought to the company. Rather, it’s important for brand representatives to invest time into SEO through the client/agency SEO relationship because a symbiotic approach to SEO will garner your business more leads and a better return on investment.