Just like your brand should care about search engine optimization when it comes to designing your website or putting together your blog, special consideration must be made to optimize your video content.
Videos provide a short but powerful message about your company or brand, and because they’re so richly visual, they appeal to audiences who might not be interested in reading text that shows up in search. Videos also serve to add to your organic search results and help to establish your brand’s web presence, which then increases your return on investment. Using video SEO strategies is an important avenue to make sure web users or potential customers find your brand or product, and in order for your videos to appear high in search results, the correct optimizations must be made.
In a recent iMediaConnection.com article, author Yaniv Axen outlined several important ways to optimize your videos. The article touches on the amount of videos your brand should have (the more, the better); the importance of keeping your videos up-to-date (timeliness directly impacts SEO); why videos should have their own landing page (your SEO needs more than YouTube alone); how to create an SEO-friendly URL for your video; the significance of video sitemaps and metadata; how to properly embed videos; and how to synchronize video content with the content of the page in which is embedded.
Simply uploading files to YouTube is a dismal optimization strategy–there are a lot of factors to pay attention to if you want your videos seen. And if your brand budgets out production or talent costs for your videos, it’s even more necessary to make that money count and use SEO optimization strategies to get as many eyeballs on those clips as possible.
Just like we “bake search in” to our website designs, here at ZOG Media, we also believe in “baking search in” to our clients’ videos. Our search engine marketing team optimizes clients’ videos to make them the most accessible they can be in search results, and with videos’ ever-growing status in the online marketing world, we prioritize recognizing potential pain points and work to create solutions for them–just as we do in every digital marketing sphere. For more information on how we can optimize your video content, contact us here.