Last December, Twitter announced a new feature that piqued brands’ interest: enhanced profile pages. Only 21 select brands committed to spending $2 million in ads, such as Coca-Cola and Best Buy, got access to the enhanced pages at the launch. Starting on February 1, enhanced profiles will be rolled out to all active advertisers on Twitter.
From fashion designers to CEO’s, creating visual inspiration boards is nothing new in the creative world. Now social media fans don’t need pushpins or cork sheets to create their own brainstorming boards–2011’s social media darling Pinterest, less than 2 years old and now with 11 million visits per week, allows users to “pin” images that speak to them on their own virtual boards that friends may follow, plus like, Repin and comment on items. Already the site has a 0.39 percent market share, almost as much as Google+’s 0.41 percent market share, and experts predict it could become as powerful […]
Where’s My Water? Platform: Apple and Android Cost: $0.99 Purchase here: https://bit.ly/zrjSTq and here: https://bit.ly/xBIBah Fans of old-school computer game The Incredible Machine rejoice: there’s a 2012 app that will take you right back to the days where physics was fun. In Where’s My Water?, a Disney app that’s princess-free, users must help shower-loving alligator Swampy get clean by using the principles of energy and force to get pure water into his showerhead.
By Kim Giroux Vice President of Paid Media Following up from Kyle Clifford’s blog post highlighting the importance of video search engine optimization, it’s a great time to review the growing consumer activity with video content online and how this affects the way advertisers can reach an engaged audience. Cisco projected that by year-end 2012, Internet video will account for more than 50 percent of consumer Internet traffic. This marks a trend in the time spent interacting with different types of media online, which in turn presents a great opportunity for advertisers to optimize their media plan with a new […]
Raw Food for Real People Platform: Apple and Android Cost: $5.99 Purchase here: https://amzn.to/xBS0SL and here https://bit.ly/yp4fiz Go to a store to buy a raw foods “preparation” book, and chances are great you’re going to spend at least $6 on a manual. With the app Raw Food for Real People, you’ll get all the information you’ll find in a paperback, but you don’t have to worry about getting sun dried tomato juice or almond water all over your pages.
By Greg Getner Senior Vice President, Strategy & Social Marketing This week, Google announced one of the most radical updates in its history for how search engine results are displayed, which it is calling “Search Plus Your World” (SPYW). SPYW combines results from the public web with your personal results, which it borrows heavily from its’ own Google+ platform. While personalized results and social search have been part of Google since 2005 and 2009, never before has the emphasis on these results been so tightly integrated with Google+, and never before have results by default included private content shared specifically […]
Lose It! Platform: iPhone and Android Cost: Free Purchase here: https://bit.ly/yzMvcg and https://bit.ly/x5pD5D Just like quitting smoking is on some people’s 2012 to-do list, losing weight is always a hot New Year’s activity for people looking to improve their lifestyles. But if dropping $50 a week on a trainer isn’t exactly in your budget, the free app Lose It! may help in your weight loss quest.
By Greg Getner Senior Vice President, Strategy & Social Marketing Poker is a game of incomplete information. Most people think that this fact, along with its random nature, make it a game of luck. But in actuality, poker is a game not just of luck, but of psychology and statistics. This is because if you know the odds of hitting your next card, and you understand the body language and psychology of your opponent, then theoretically over time you will win more pots than you lose. Viewed within this context, I would argue that the discipline of advertising is more […]
By Jason Squardo Senior Vice President of Search Some digital marketers think the most valuable links are the ones that sit atop search engine queries. While making sure your brand has effective search engine optimization is important, it shouldn’t be the only piece of your brand’s link building puzzle–BizDev linking is also vital to successfully spreading your brand.
Craving Buster Platform: Android Cost: $0.99 Purchase here: https://amzn.to/wpIWKD 2012 is finally here, and that means making New Year’s resolutions to quit all those nasty habits–including smoking cigarettes. Need some help with your anti-smoking quest? The Android app Craving Buster serves as users’ own personal quit-smoking coach, with a variety of ways to kill your need for a fix.