By Kimberly Giroux Vice President of Paid Media ZOG Media recently partnered with a third-party ad server for its paid media services clients. Third party ad servers are vital for accurate conversion tracking across multiple digital placements. Without a 3rd party ad server, your business runs the risk of attributing what was in reality one conversion to many placements claiming to be the referrer.
By Jason Squardo, Senior Vice President, Optimization In early November, Google announced an update to their algorithm that verified that the search engine would use social media to deliver search results that are both relevant and recent. The implications of this announcement should not be underestimated, with Google noting that the algorithm change will impact 35% of searches, which equates to about one result per page. The purpose of this blog is to make further sense of social media’s implication plus analyze and identify specific opportunities for us to take advantage of social media’s influence on search from a practical […]
By Jessica Frampton Associate Designer I’m sure you have been there before, discussing creative files via email with a faceless graphic designer that you were referred to by your sister’s friend’s cousin as he throws out obscure terms and sends you files that you can’t open without the proper software. Then, he scoffs when you ask why you can’t open it. Now, I, myself, am a graphic designer, so I can say this: Most designers think you’re dumb. It’s not that you actually are dumb, or even come across that way in an email exchange. It’s just that-for some reason […]
By Greg Getner Director of Strategy It isn’t everyday that you hear agencies exhort brands to Zogify their ZMOT. But at ZOG Media, that’s exactly what we’re doing, and after seeing the results we’ve generated, more and more brands are joining the Zogify movement. It begins by understanding Google’s so-called Zero Moment of Truth (or ZMOT). We were initially attracted to the ZMOT theory because first, at ZOG we love search (as many of you may know, prior to ZOG our founder and many members of the team founded the largest independent search agency in the USA), and also really […]
It’s a chilly fall morning at a local coffee shop. In the corner sits a mother, searching on her laptop for the best preschool options for her toddler. Next to her, a businessman is using his iPhone to read user reviews about golf clubs. Across the room, a couple perusing Facebook makes plans to eat at a new restaurant after seeing a friend’s rave review. What do these experiences have in common? They are all Zero Moments of Truth, ZMOT for short, according to the genii over at Google who recently released a marketing e-book on the subject. ZMOTs are […]
For anyone who works in the hotel industry, TripAdvisor is a big deal. The popular travel review website not only provides customers with deals on flight and hotel bookings, but it also features user reviews and a rating system that may influence how travelers book their hotels.