It’s easy for businesses to claim they’re social by using traditional social media resources, but when other duties of the day create delayed responses to questions and sporadic check-in’s, real-time responsiveness isn’t always an option.

Enter Twitter parties. Think of them as moderated chat rooms with immediate interface that have themes and time limits–and that are also public. Not only are they fun ways to “meet” like-minded people from all over the world, they also serve as an amazing social media tool for brands to promote their products.

This past Wednesday, SheSpeaks–an online community focused on women’s issues–and Cerra–a wellness product line and online community–teamed up for a mutually beneficial Twitter party that expanded brand awareness and rewarded potential customers with goodies. The actual party only lasted an hour long, but the marketing started much earlier, and the effect lingered.

Two weeks before the party, select members of the community, based on their interests and profiles, received ultra-cute packages from Cerra. The little kits included tea bags, sensory oil, lotion, keepsake notes and a mini-journal, as well as a letter on how to share how you liked the products online.

Then, this past Monday, SheSpeaks members received e-mails to join the Twitter party. An RSVP to the party entered you into the drawing for a door prize valued at $200, and throughout the party, the moderators asked questions where responses made you eligible to win eight other Cerra products. It guaranteed engagement, and since Tweeted answers were followed by #SSCerra, it created a buzz around both SheSpeaks and Cerra.

Now the winners of those prizes will be able to serve as further brand ambassadors after they receive their prizes, the @shespeaks Twitter handle has been plastered all over Twitter streams of influential women around the world, and people are wondering what Cerra is and have a newfound interest in trying their products.

What made this Twitter party so much fun was the positive angle to the discussion. Sample questions moderators asked were, “How do you like to spend your #MeTime?” and “How do you find #MeTime w/your busy schedule?” “#MeTime” served as an additional hash tag, which was worthwhile because it created additional buzz about the party.

And as beneficial as the Twitter party was for the brands, it was also a great way to get your Twitter account engagement up, gain new followers and genuinely interact with cool people from around the world. My own account gained 15 followers after the Twitter party, and it’s nice they’re all women who are just as interested in self-improvement as I am.

SheSpeaks has a great Twitter Party 101 here, and you can read more about their application of choice, TweetGrid. Zog Media would love to help your business create the best Twitter party around, so contact us for more information on how we can optimize your brand here.

  • William D.

    While I would honestly be likely to immediately dismiss this type of idea, just seeing how some businesses reacted to the Super Bowl parties they held, with lots of excitement at the parties and lots of people buying drinks and having a good time, I think this can really be beneficial for a lot of businesses. That being said, depending on your target market I doubt it will work for all types of businesses. But done the right way, this can be super effective for certain types of businesses.

  • Zog PR

    Thanks so much for reading, William!