By Jessica Frampton Associate Designers Say you decide you want to start a business. No doubt, you would meticulously strategize the type of business you want to open and the consumer base you are trying to reach and develop savvy business plans to ensure your success. Most entrepreneurs recognize the importance of everything from creating high-quality products and marketable services to hiring amicable receptionists to greet clients and answer calls, knowing the voice of their company is essential to their image. However, when all of those plans are set into motion, one of the things that should be more prominent […]
There’s not much you can say that hasn’t been said already about Steve Jobs–revolutionary, inspiration, genius. The list goes on, and rightfully so. I believe Jobs will one day rank among the greatest inventors of all time, on the same list of Henry Ford, Thomas Edison and The Wright Brothers.
You may have heard about the ongoing Occupy Wall Street protest. I’ve been following the story and it made me wonder: Are we witnessing the next big movement of our time?” Now I’m not talking about a march-on-Washington, hold-hands-like-a-bunch-of-hippies-and-sing-kumbayah kind of social movement. I’m talking about the write-a-blog, post-a-video-and-change-the-world sort of social movement.
By Rachael Zahn Vice President of Client Services I’m currently reading Double Double (How to Double Your Revenue and Profit in 3 Years or Less), not for me, but for my clients. It all hits home with Cameron Herold’s mention of the saying “we can’t manage what we don’t measure,” (Chapter 9, Focused Productivity) and I find that most times, no measurement is either used as a cover-up when times are bad, or as the last priority when times are good. The beauty about online/digital/Internet marketing (whatever you want to call it) is that you can track almost everything–and the […]
It’s easy for businesses to claim they’re social by using traditional social media resources, but when other duties of the day create delayed responses to questions and sporadic check-in’s, real-time responsiveness isn’t always an option. Enter Twitter parties. Think of them as moderated chat rooms with immediate interface that have themes and time limits–and that are also public. Not only are they fun ways to “meet” like-minded people from all over the world, they also serve as an amazing social media tool for brands to promote their products.