Twitter is quickly becoming an increasingly important tool for digital markets. While there’s little doubt that social media initiatives like Twitter impact search engine ranking, there is some confusion around exactly how to incorporate Twitter into SEO strategy. ZOG Media’s SVP of Social Media, Elle Shelley, recently addressed this topic during the Advanced session of the prestigious Search Marketing Expo in Seattle, Wash. The event brings together the sharpest minds in search marketing and is facilitated by the editors of Search Engine Land. Below are the three tips from Shelley’s presentation at the event.
Integrate into Strategy
Integrating SEO target terms with Twitter requires an organized approach. Like all good marketing, marrying social tactics with SEO strategy starts with a plan. At ZOG Media we layer key SEO terms into our content calendars for social posts. We also work backwards, starting with social content and sprinkling both short AND long tail keywords into content for Tweets.
Using social networking tools like Twitter will become as important as search engine optimization in the future, predicted Elle Shelley, vice president of social media for ZOG Media, a company that offers search engine optimization and other services.