As search marketers, we get hung up on the rank of campaign terms and goals of being in the top few search results. While this is undoubtedly an important metric of SEO success, rank now more than ever only tells part of the story. For an industry built around analytics and black and white data, understanding that rank is an unreliable SEO success factor can be uncomfortable at first. While basic, the following should help those who want to understand the full picture of how SEO can impact a site beyond just your target terms and rank.
22nd May 2011
Data & Analytics