“You like me! You really, really like me!” Those now-famous words said by Sally Field during her 1985 Academy Award acceptance speech ring true for many brands today within the social space. It’s what they want. It’s what they need. The ubiquitous little blue button lives on websites, blogs, Facebook pages and within various other digital spaces and just wants to be clicked. You see, it’s the click that brands yearn for. It’s corporate validation; giving proof positive that people out there in all corners of the web, really do like them.
This week Google rolled out their most recent enhancement to further integrate social data into search results. If mass adoption occurs, Google +1 will not only provide users with a better experience, but it will also provide another much needed trusted beacon for Google’s search algorithm. How Does it Work?