LuRae Lumpkin Talks Paid Search in September’s SEMPO Chat

Mark your calendars! Our very own LuRae Lumpkin, EVP of Strategic Development, has been invited to join the expert panel of September’s SEMPO Chat. She and fellow industry experts will field questions about the latest trends in Paid Search. The open question-and-answer session takes place Tuesday, September 27, 2016. Watch live on YouTube Live! >>Save the Date! Download to Your Calendar.<< Not available during the live broadcast? Not a problem! A recording of

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Editorial or Advertising?: Native Ads and Disclosure

Google’s ads have changed at least 10 times in the past decade, so it comes as no surprise that most users cannot identify which results on a SERP are paid advertisements and which are organic results. Google ads have changed from having background shading to a white background with only a small tag labeling it as an ad. They moved from a separate, ad-only box on the right side of

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Quality Score – A New Low Spells Change (part 2)

Here’s part 2 of 2 on the changes to Quality Score that Google is rolling out in a few weeks. Check out part 1 here. What’s changing? The lowest quality score a given keyword can achieve now includes zero or null value. A keyword lacking the impressions or click data required to determine a quality score will automatically receive a null score. When running a keyword report and filtering by

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Quality Score – A New Low Spells Change (part 1)

Here’s part 1 of 2 on the changes to Quality Score that Google is rolling out in a few weeks.  Google is rolling out a change on September 12th, 2016 to the Keyword Quality Score scale we have all come to know and love. In preparation, we would do well to prepare for potential impacts on our day-to-day keyword management operations. What’s QS? To recap for the uninitiated and those

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ZOG Digital Founder Jeff Herzog Celebrates 20 Years in the Digital Space

A Digital Visionary As a pioneer of the search marketing and technology industries, Jeff Herzog talks about success the second time around By Brittany Maroney Photos by Mark Morgan It’s a Monday morning and the sun is just rising over the McDowell Mountains. A man briskly walks up the Bell Pass trailhead, just as the first rays of sunlight hit a nearby saguaro. Most mornings, Jeff Herzog can be seen

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Twitter Expands Tweets to Include More Information in Same Slot

In the coming months, Twitter will introduce changes that will give users to opportunity to say and show more within individual tweets. Ranging from character allotments to attached media, the changes will allow users to have even richer conversations through expanded tweets. Historically, all tweets have been limited to 140 characters. The number was set in place when Twitter was introduced in 2006 to allow tweets to be sent as

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In-store Mobile Use Drives In-store Purchases

Whether it’s in the checkout line at the grocery store or at home on the couch, consumers use smartphones to research specific topics, products or aimlessly surf the web. Mobile devices have become necessary centers of information for consumers, and now more than ever, brands need to embrace and respond to this trend. It’s a trend that can’t be ignored. Mobile commerce has become a vital sector within e-commerce. Mobile

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Programmatic Comes to Native Ads

Deemed as the solution to the “right message to the right person at the right time,” programmatic advertising aims to place ads in the most effective and efficient way. Instead of mass-marketing an ad to anyone and everyone, the ultimate goal is to reach consumers who would be most interested in your brand, therefore using advertising dollars in the most efficient way possible. Using real-time bidding, programmatic reduces the risk

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Pinterest Pins Down Market for CPG Ads

Visual search engine Pinterest holds its strengths in its visual layout and natural link to retailers. It works as an online hub for images collected from the rest of the internet: images of recipes consumers want to try, places they want to go or ways they’d like to decorate their homes. Recipes, consumer packaged goods and decoration inspiration tend to be the most popular and successful pins, providing retailers a natural

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Mobile Marketing Strategies Guide Travelers in the Right Direction

People are reliant on their mobile phones for information even more than normal when they travel. Consumers are consistently on-the-go and marketers need to adjust their strategies to suit consumer behavior. Brands and marketers need to recognize travel search patterns and optimize mobile marketing brands for mobile devices, whether it be their mobile website, app or general online presence. According to Google, 69 percent of mobile users spend extra time, no

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