TrueView for Shopping offers retailers more engagement opportunities

TrueView for Shopping from Google was updated in early July with new options for viewers to buy products advertised in videos. Released July 12, the changes are an extension of TrueView ads that initially offered the products featured in YouTube ads. The number of advertisers using TrueView increased 50 percent during 2015. Of those advertisers, one of three use it weekly, according to Google. That shows that retailers recognize the

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Advanced Social Targeting Extends Reach Of Digital Video Advertising

Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend TV ads to social channels. Last week, Facebook unveiled updates to its advertising interface that grant marketers access to dayparting and Nielsen DMA targeting. These features offer targeting during specific parts of the day and access to specific local television

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Smartphones Are The New Storefront

Consumers are hungrier than ever for local information — context is everything for decision-makers, and it’s available online. Smartphones enable customers to save time and streamline purchases with improved access to digital content and localized search results. In fact, according to Google, 50 percent of consumers who conduct a local search on their smartphone visit a store within a day, and 18 percent of those searches lead to a purchase

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Learn Report: The 2016 Digital Marketing Budget and Trend Guide

Take a close look at digital marketing trends impacting consumer behaviors and engagement strategies. Is your brand evolving alongside the expectations of your audience and the mediums they use to discover? Stay competitive by developing your digital marketing budgets and strategies to complement industry trends. Reallocate underperforming budgets in traditional media channels, increase visibility with mobile-focused campaigns, and foster discovery with actionable video advertising. Download our most recent Learn for

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Online Acquisition Trends for Consumer Packaged Goods

No matter how innovative brands research and develop their products, it’s the customers who decide how that purchase decision will be made. Today’s consumer is savvy to marketing efforts, and is more likely to purchase based on their own research than on ads alone. This doesn’t mean that it’s impossible for brands to influence a customer purchase. Testing design assets, segmenting audiences for purchase history and researching consumer interests can

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Learn Report: Forecasting Discoverable Search Content and Its Revenue Potential

Explore how keyword forecasting can improve the visibility of your content to niche target audience segments and maximize its revenue potential by identifying keyword-to-content value. Our most recent white paper takes a deep dive into the benefits and functionality of our proprietary keyword revenue forecasting technology, developed to monetize content and position brands as an authority in search. High content exposure in search can capture market share from competitors and

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Facebook Reactions: What Marketers Need To Know

Last week, Facebook announced that they are expanding the Like button to include Reactions, a visual way for users to express more detailed opinions about content quickly and easily. This is the most significant Facebook UX change in years. To add a reaction, Facebook users hold down the Like button on mobile or hover over the Like button on desktop to see the reaction image options, then tap either Like,

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Cable TV Alternatives: Why Consumers Are Switching To A La Carte Content

“I think the business model of traditional pay TV is so different from the other services Millennials subscribe to that it just doesn’t fit how they think about buying media.” — Sling TV CEO Roger Lynch He’s right. Media is evolving to offer users more personalization and control. Today’s consumers want content that comes with them — on-demand content that’s accessible anywhere, from any device. Cable alternatives like Sling TV,

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