ZOG Digital Founder Jeff Herzog Celebrates 20 Years in the Digital Space

A Digital Visionary As a pioneer of the search marketing and technology industries, Jeff Herzog talks about success the second time around By Brittany Maroney Photos by Mark Morgan It’s a Monday morning and the sun is just rising over the McDowell Mountains. A man briskly walks up the Bell Pass trailhead, just as the first rays of sunlight hit a nearby saguaro. Most mornings, Jeff Herzog can be seen

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Twitter Expands Tweets to Include More Information in Same Slot

In the coming months, Twitter will introduce changes that will give users to opportunity to say and show more within individual tweets. Ranging from character allotments to attached media, the changes will allow users to have even richer conversations through expanded tweets. Historically, all tweets have been limited to 140 characters. The number was set in place when Twitter was introduced in 2006 to allow tweets to be sent as

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In-store Mobile Use Drives In-store Purchases

Whether it’s in the checkout line at the grocery store or at home on the couch, consumers use smartphones to research specific topics, products or aimlessly surf the web. Mobile devices have become necessary centers of information for consumers, and now more than ever, brands need to embrace and respond to this trend. It’s a trend that can’t be ignored. Mobile commerce has become a vital sector within e-commerce. Mobile

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Programmatic Comes to Native Ads

Deemed as the solution to the “right message to the right person at the right time,” programmatic advertising aims to place ads in the most effective and efficient way. Instead of mass-marketing an ad to anyone and everyone, the ultimate goal is to reach consumers who would be most interested in your brand, therefore using advertising dollars in the most efficient way possible. Using real-time bidding, programmatic reduces the risk

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Pinterest Pins Down Market for CPG Ads

Visual search engine Pinterest holds its strengths in its visual layout and natural link to retailers. It works as an online hub for images collected from the rest of the internet: images of recipes consumers want to try, places they want to go or ways they’d like to decorate their homes. Recipes, consumer packaged goods and decoration inspiration tend to be the most popular and successful pins, providing retailers a natural

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Mobile Marketing Strategies Guide Travelers in the Right Direction

People are reliant on their mobile phones for information even more than normal when they travel. Consumers are consistently on-the-go and marketers need to adjust their strategies to suit consumer behavior. Brands and marketers need to recognize travel search patterns and optimize mobile marketing brands for mobile devices, whether it be their mobile website, app or general online presence. According to Google, 69 percent of mobile users spend extra time, no

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Facebook Canvas Stitches Together Interactivity and Brand

Facebook recently introduced Canvas, a mobile-only, interactive ad unit that blends an immersive experience with all the perks of Facebook’s targeting system. With a Facebook built-in platform, marketers create customized full-screen ads that are compatible with Facebook’s news feed. The Canvas ads feature self-contained sequences of videos, photos and text stitched together by the brand. Brands are embracing Canvas for its ability to create an engaging and interactive brand experience

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TrueView for Shopping Offers Retailers More Engagement Opportunities

TrueView for Shopping from Google was updated in early July with new options for viewers to buy products advertised in videos. Released July 12, the changes are an extension of TrueView ads that initially offered the products featured in YouTube ads. The number of advertisers using TrueView increased 50 percent during 2015. Of those advertisers, one of three use it weekly, according to Google. That shows that retailers recognize the

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Advanced Social Targeting Extends Reach Of Digital Video Advertising

Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend TV ads to social channels. Last week, Facebook unveiled updates to its advertising interface that grant marketers access to dayparting and Nielsen DMA targeting. These features offer targeting during specific parts of the day and access to specific local television

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Smartphones Are The New Storefront

Consumers are hungrier than ever for local information — context is everything for decision-makers, and it’s available online. Smartphones enable customers to save time and streamline purchases with improved access to digital content and localized search results. In fact, according to Google, 50 percent of consumers who conduct a local search on their smartphone visit a store within a day, and 18 percent of those searches lead to a purchase

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