Social media marketing creates buzz around your brand. Beer creates a buzz of a different sort. Together, they make consumers tipsy with digital delight. Both communicative catalysts, social media and beer are creating new precedents online by way of creativity and connection. Although the beer industry has struggled with appropriate   Read More ...

Currently hosting over 100 million blogs, Tumblr is a testament to the tortoise and the hare adage – faster is not always better. ComScore reports that Tumblr is one of the most consistently growing social networks today, nearly six years after it was founded. Tumblr’s continuous ascent is especially extraordinary   Read More ...

Once upon a time, a picture was posted online. That little image helped explain a heap of words and tired eyes everywhere let out a sigh. But the faux-fairy tale doesn’t end there – for pictures not only complement copy, but boost business as well. This magic visual effect is explained   Read More ...

Social media marketing is a necessity in today’s fast digital world – and by now, you have the basics down. You know better than to let your social account become a strategic-less free-for-all and you wouldn’t dare post content without doing a spellcheck skim. Yet bustling companies can get stuck   Read More ...

The third most popular social network, Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined. With over 25 million users, the social network is currently experiencing a “whopping 400% month-over-month growth.” Considering Pinterest’s phenomenal rise to the top of the social tier, visual emulations were inevitable. We’ve witnessed countless   Read More ...

Sometimes we get so caught up in the details that we neglect the basics. Yet just as a house shouldn’t be built on shaky ground, your social media marketing shouldn’t be of the fly-by-the-seat-of-your-pants variety. You need to start with a solid, strategic foundation in order to reach social success   Read More ...

Social media marketing is the fastest growing area of influence in the digital world. It encompasses social media campaigns, strategy and optimization, and increases brand visibility, engagement and conversions. 83% of marketers say that social media is important to their business. That number continues to elevate as Internet capabilities advance,   Read More ...

              A Recipe for Social Success: Pinterest Marketing for Food & Beverage Brands  Serves 1 Brand Ingredients: Company Information & Branding Website Verification As Many Boards as Necessary Lifestyle Topics Based on Demographics Quality Images 100-500 Characters SEO-focused Description (Per Pin) A Hearty Serving of   Read More ...

Is your Facebook page suffering from a lack of imagination? Do you begin each day without notifications or hope? If you answered yes to either of those questions, you need the following 5 steps for success. It’s no longer enough to simply be a presence on Facebook, you have to   Read More ...

“Dressing is a way of life.” – Yves Saint Laurent. Polyvore has built a digital fashion empire based on that very idea. Consumers not only want to shop online, they want to create their own outfit combinations, share ideas, get inspired and socialize. It isn’t just clothes; it’s a way of   Read More ...