Digital marketing is moving closer to dropping the differentiating emphasis on “digital” and becoming the marketing norm. More time spent online by consumers necessitates an equally digital professional presence. As businesses turn to the Internet to keep up with consumers and influence sales, the focus is largely on “how” –   Read More ...

The bond between SEO and SMO is so strong that it can only be described by the equally magnetic connection of food: peanut butter and jelly; cookies and milk. These are pairings that are completely fine apart, but unbelievably good together. SEO – search engine optimization – and SMO –   Read More ...

In the age of content marketing, the benefits of blogging continue to evolve. For instance, businesses who blog see 55% more traffic to their site. To begin establishing a written presence, many bloggers and companies (like ZOG!) turn to WordPress to host content. WordPress compiled a list of its notable users   Read More ...

Google Webmaster Help recently published a YouTube video answering a question many of us would like an answer to: “What are the top 3-5 SEO areas where webmasters make the most mistakes?” Matt Cutts – the head of webspam at Google – addresses the biggest mistakes by volume, as summarized   Read More ...

Modern pop culture means that the internet further accommodates our insatiable intrigue with famous figures. Not only do celebrities act, dance and sing, but they also endorse products and align with branding efforts. There’s a lot we can learn from the way in which celebrities market themselves. Many individuals are   Read More ...

A study conducted by BuzzFeed may finally confirm the sneaking suspicion that social is surpassing search. They report that traffic from Google to digital publishing sites has dropped 30% over the past eight months. BuzzFeed tracked traffic referrals to over 200 publishers from August 2012 to March 2013, including: the   Read More ...

The little blue box is instantly recognizable. Luxury retailer Tiffany & Co. has built a branding empire based on their jewelry quality, high-end reputation, beautiful store fronts – and memorable packaging. Tiffany & Co. is also at the forefront of luxury brands embracing digital marketing. The jewelry retailer leads the   Read More ...

“Building relationships is a new beast to tame.” – Search Engine Watch The process of building a relationship as opposed to just building links takes into consideration many new factors. Trying to influence people necessitates a certain understanding – resulting from conversation and connection. Cultivating an alliance with individuals online   Read More ...

53% of organic search clicks go to the first link. When you examine the steps behind those clicks, you are led back to keywords: what terms were entered in the search engine box? Certain words and phrases are more relevant for your brand when it comes to search engine optimization   Read More ...

The Phoenix Business Journal recently named ZOG Digital as one of the best places to work. We want to thank the Business Journal for letting everyone know what we live every day. We strive for balance in work and life and are passionate about both! Happy New Year to all! To   Read More ...