The effectiveness of paid search ads was recently questioned by eBay. The online marketplace claims that paying for advertising in the form of keywords has little incremental revenue value. It’s also said that most of the users who clicked through were already existing customers that would have come to eBay Read More ...
53% of organic search clicks go to the first link. The second link garners only 15% of total clicks. The third, fourth and fifth links receive a meager 9%, 6% and 4%. These numbers alone exemplify the importance of an ongoing search engine optimization (SEO) strategy. ZOG Digital Senior Vice Read More ...
By Chris Moreno Paid Media Analyst Facebook has been all over the place lately since its debut on Wall Street a few weeks ago, and then with the changing of its advertisement platform. It is now making headlines with a new offering – real-time bidding – to be released in Read More ...
By Thomas Stern Senior Vice President, Client Services With Facebook’s recent IPO announcement, it seems like a good time to address Facebook advertising and how to leverage the second most-visited site on the web. Like Google’s IPO, Facebook’s comes at a time when the company is flush with cash. Also Read More ...
By Jeff Hollowell Director of Technology If you searched for products on Google this past holiday season, you may have seen paid ads mixed in with the organic search results you were hoping for.
By Kimberly Giroux Vice President of Paid Media Having been recently released, the new Google Analytics system brings a sleeker design and advanced analytics reporting. The more intuitive navigation and release of site report data that was previously available only under beta makes this update a win for many in Read More ...
By Kimberly Giroux Vice President of Paid Media ZOG Media recently partnered with a third-party ad server for its paid media services clients. Third party ad servers are vital for accurate conversion tracking across multiple digital placements. Without a 3rd party ad server, your business runs the risk of attributing Read More ...
You may have heard about the ongoing Occupy Wall Street protest. I’ve been following the story and it made me wonder: Are we witnessing the next big movement of our time?” Now I’m not talking about a march-on-Washington, hold-hands-like-a-bunch-of-hippies-and-sing-kumbayah kind of social movement. I’m talking about the write-a-blog, post-a-video-and-change-the-world sort Read More ...
Last month Google added another feature to their location extension – Maps. With the blend of natural and local listings that took place a few months ago, it seems only fitting that Google would better enhance their paid product.
