By Thomas Stern Senior Vice President, Client Services With Facebook’s recent IPO announcement, it seems like a good time to address Facebook advertising and how to leverage the second most-visited site on the web. Like Google’s IPO, Facebook’s comes at a time when the company is flush with cash. Also   Read More ...

By Kimberly Giroux Vice President of Paid Media Having been recently released, the new Google Analytics system brings a sleeker design and advanced analytics reporting. The more intuitive navigation and release of site report data that was previously available only under beta makes this update a win for many in   Read More ...

By Kimberly Giroux Vice President of Paid Media ZOG Media recently partnered with a third-party ad server for its paid media services clients. Third party ad servers are vital for accurate conversion tracking across multiple digital placements. Without a 3rd party ad server, your business runs the risk of attributing   Read More ...