With 97% of consumers searching for local businesses online, there’s no denying that the Internet is the go-to resource for nearly everyone. While this growing digital realm is highly convenient, it can also be overwhelming for businesses trying to stand out among the masses. Local SEO is greatly beneficial in   Read More ...

Restaurants are the top local search category, making search engine optimization (SEO) critical in order to stand out among your competitors.  Although some consumers turn to specialty websites such as Yelp or UrbanSpoon for dining decisions, the majority still use search engines first. Ironically enough, the search engines also use   Read More ...

Search engine optimization (SEO) is comprised of four main components: on-site, off-site, local and reputation management, all of which target the overall goal of increasing visibility and acquisition. Local SEO is especially crucial when you want to reach certain areas and attract clients/customers within a specific geographic location. Within local   Read More ...

By Jeff Hollowell Director of Technology If you searched for products on Google this past holiday season, you may have seen paid ads mixed in with the organic search results you were hoping for.

By Jason Squardo Senior Vice President of Search Some digital marketers think the most valuable links are the ones that sit atop search engine queries. While making sure your brand has effective search engine optimization is important, it shouldn’t be the only piece of your brand’s link building puzzle–BizDev linking   Read More ...

By Kyle Clifford Director of Project Management Just like your brand should care about search engine optimization when it comes to designing your website or putting together your blog, special consideration must be made to optimize your video content. Videos provide a short but powerful message about your company or   Read More ...

By Kimberly Giroux Vice President of Paid Media Having been recently released, the new Google Analytics system brings a sleeker design and advanced analytics reporting. The more intuitive navigation and release of site report data that was previously available only under beta makes this update a win for many in   Read More ...

By Jason Squardo, Senior Vice President, Optimization In early November, Google announced an update to their algorithm that verified that the search engine would use social media to deliver search results that are both relevant and recent. The implications of this announcement should not be underestimated, with Google noting that   Read More ...

Last month Google added another feature to their location extension – Maps. With the blend of natural and local listings that took place a few months ago, it seems only fitting that Google would better enhance their paid product.