Facebook really does know everything about you – they even control which advertisements you see, as well as whether or not you followed through on purchasing the advertised product or service. The social network, in partnership with Datalogix, recently began to track consumer retail purchases offline in an effort to   Read More ...

On average, only 16% of your Facebook fans will see what you post on your brand page. A major dilemma faced by companies, then, is how to ensure posted content is relevant to those who will actually see it. Facebook now has a solution to offer – Page Post Targeting   Read More ...

Facebook has undergone more market pain the past few months than ever could have been predicted. Mark Zuckerberg kept relatively quiet about it all until recently, however, when he gave his first post-IPO interview with TechCrunch.  The next morning, Facebook stock was up 7%. Once the company hits one billion   Read More ...

“Oh, look how little Kitty looks in her first profile picture! Remember when she received eight friend requests in one week?” If that sounds like a conversation you’ve had, make a mental note to cherish it now. Facebook just announced they will be disabling three categories of accounts, and misclassified accounts- such   Read More ...

These days it’s considered strange if someone you know doesn’t have Facebook – even our grandmas are joining in on the social network buzz. Furthermore, it extends past the individual level, as 11 million businesses also have Facebook pages, according to Search Engine Watch. It only seems logical for all   Read More ...

By Thomas Stern Senior Vice President, Client Services With Facebook’s recent IPO announcement, it seems like a good time to address Facebook advertising and how to leverage the second most-visited site on the web. Like Google’s IPO, Facebook’s comes at a time when the company is flush with cash. Also   Read More ...

Each time Facebook makes an update, there is a flurry of excitement. Ever since Facebook Timeline was announced at F8, its developers conference this past September, the digital world has anxiously waited to get their hands on the scrapbook-like feature, which is now (finally!) available for all individual user pages.   Read More ...

You may have heard about the ongoing Occupy Wall Street protest. I’ve been following the story and it made me wonder: Are we witnessing the next big movement of our time?” Now I’m not talking about a march-on-Washington, hold-hands-like-a-bunch-of-hippies-and-sing-kumbayah kind of social movement. I’m talking about the write-a-blog, post-a-video-and-change-the-world sort   Read More ...