In a recent Nielson study on trust in advertising, social recommendations scored the highest, with 92% of people trusting this source somewhat or completely. In a similar show of social media favoring, 50% of consumers value a Facebook brand page over the brand website. Together, this illustrates the power of   Read More ...

“You like me! You really, really like me!” Those now-famous words said by Sally Field during her 1985 Academy Award acceptance speech ring true for many brands today within the social space. It’s what they want. It’s what they need. The ubiquitous little blue button lives on websites, blogs, Facebook   Read More ...