When it comes to dating, being pursued is typically preferred to being the pursuer. There is hardly any difference when it comes to digital marketing tactics – even businesses need to feel wanted! Inbound marketing is becoming more of the norm because it lets brands share their knowledge and products Read More ...
By Greg Getner Senior Vice President, Strategy & Social Marketing Poker is a game of incomplete information. Most people think that this fact, along with its random nature, make it a game of luck. But in actuality, poker is a game not just of luck, but of psychology and statistics. Read More ...
By Kyle Clifford Director of Project Management Just like your brand should care about search engine optimization when it comes to designing your website or putting together your blog, special consideration must be made to optimize your video content. Videos provide a short but powerful message about your company or Read More ...
Each time Facebook makes an update, there is a flurry of excitement. Ever since Facebook Timeline was announced at F8, its developers conference this past September, the digital world has anxiously waited to get their hands on the scrapbook-like feature, which is now (finally!) available for all individual user pages. Read More ...
By Thomas Stern Senior Vice President Like most agencies, we’re continually asked what makes us different from our competitors in the digital marketing solutions space. Established with a heritage in search marketing, ZOG Media provides search engine optimization (SEO), social media marketing, website and mobile design/development, paid media marketing and Read More ...
By Greg Getner Senior Vice President, Strategy & Social Marketing Most people tend to think search engine optimization (SEO) is something you add to your website. A more integrated approach would be to view your website as merely one outcome of your SEO efforts. We call including SEO in the Read More ...
By Kimberly Giroux Vice President of Paid Media ZOG Media recently partnered with a third-party ad server for its paid media services clients. Third party ad servers are vital for accurate conversion tracking across multiple digital placements. Without a 3rd party ad server, your business runs the risk of attributing Read More ...
By Jason Squardo, Senior Vice President, Optimization In early November, Google announced an update to their algorithm that verified that the search engine would use social media to deliver search results that are both relevant and recent. The implications of this announcement should not be underestimated, with Google noting that Read More ...
By Greg Getner Director of Strategy It isn’t everyday that you hear agencies exhort brands to Zogify their ZMOT. But at ZOG Media, that’s exactly what we’re doing, and after seeing the results we’ve generated, more and more brands are joining the Zogify movement. It begins by understanding Google’s so-called Read More ...
It’s a chilly fall morning at a local coffee shop. In the corner sits a mother, searching on her laptop for the best preschool options for her toddler. Next to her, a businessman is using his iPhone to read user reviews about golf clubs. Across the room, a couple perusing Read More ...
