By Chris Moreno Paid Media Analyst Facebook has been all over the place lately since its debut on Wall Street a few weeks ago, and then with the changing of its advertisement platform. It is now making headlines with a new offering – real-time bidding – to be released in Read More ...
Archive for the ‘ZOG Digital POV’ Category
By Kim Giroux Vice President of Paid Media RETARGETING – WHAT IS IT? Retargeting is a form of online advertising, in which a user that has visited your website can be shown targeted ads from your display media campaigns. This is different than traditional online targeting in that you are Read More ...
My Interview with Jeff Herzog, Founder & CEO of ZOG Digital and iCrossing, By Heather Smith ZOG Digital founder and CEO, Jeff Herzog, is so passionate about digital marketing, he’s created not one, but two companies dedicated to helping businesses accelerate and optimize their online presence. The first, iCrossing, is Read More ...
