Over two thirds of the top 100 companies are utilizing Instagram. As an “artsy” image-sharing social network, Instagram is instantly identified for its food-focused content. Yet somehow, only one out of the five biggest brands on Instagram sells anything edible – and that’s Starbucks. Nike, MTV, Burberry and Gucci round Read More ...
Archive for the ‘Social Media Optimization (SMO)’ Category
The bond between SEO and SMO is so strong that it can only be described by the equally magnetic connection of food: peanut butter and jelly; cookies and milk. These are pairings that are completely fine apart, but unbelievably good together. SEO – search engine optimization – and SMO – Read More ...
2013 has already proven to be momentous for Pinterest. After rolling out Pinterest for Business late last year, they kicked off the start of the new year with analytics and a site redesign. Leading visual trends in the digital world, Pinterest also improved their often-imitated block image layout for desktop Read More ...
Many B2B companies have asked us a variation of the same question lately: “Do I really need social media?” Our answer is a consistent, resounding YES. Their concerns about social media marketing are valid yet misguided. Social media isn’t just an entertainment hub for millennials, but a digital resource with Read More ...
“Start Spring off on the right foot.” –Barefoot Wine & Bubbly We all love a good pun – especially when it’s toe-tally relevant. Anyone? Ok so maybe we’ll leave the foot jokes to Barefoot Wine & Bubbly. The brand has established a unique, light-hearted voice online – centered on the Read More ...
This definitely isn’t grandma’s closet. Pinterest is the future of retail – melding convenience and technology at a fashionable rate. The image-based social network is altering consumers shopping habits and taking clothes connections out of the attic and into the digital sphere. Allowing users to window shop and make purchases Read More ...
In this fast-paced digital world, there’s always some network or app deemed “the next big thing.” Right now, it’s Snapchat. The real-time picture messaging application has garnered much buzz in the past few months and seen extraordinary growth – over 150 million photos are currently “snapchatted” each day. So what Read More ...
Social media is all about communication and cultivating connections. Allowing brands to reach consumers in innovative ways, the individual networks take on multiple roles – acting as customer service forums, promotional platforms, entertainment hubs and much more. Now, social networks can add “crowdsourcing” to the ever-growing list of assets. Described Read More ...
Social media marketing creates buzz around your brand. Beer creates a buzz of a different sort. Together, they make consumers tipsy with digital delight. Both communicative catalysts, social media and beer are creating new precedents online by way of creativity and connection. Although the beer industry has struggled with appropriate Read More ...
Currently hosting over 100 million blogs, Tumblr is a testament to the tortoise and the hare adage – faster is not always better. ComScore reports that Tumblr is one of the most consistently growing social networks today, nearly six years after it was founded. Tumblr’s continuous ascent is especially extraordinary Read More ...
