In the age of content marketing, the benefits of blogging continue to evolve. For instance, businesses who blog see 55% more traffic to their site. To begin establishing a written presence, many bloggers and companies (like ZOG!) turn to WordPress to host content. WordPress compiled a list of its notable users Read More ...
Archive for the ‘Search Engine Optimization (SEO)’ Category
Google Webmaster Help recently published a YouTube video answering a question many of us would like an answer to: “What are the top 3-5 SEO areas where webmasters make the most mistakes?” Matt Cutts – the head of webspam at Google – addresses the biggest mistakes by volume, as summarized Read More ...
To quote the insightful candy brand Snickers: “You’re not you when you’re hungry.” Consumers looking for restaurants are often on-the-go, with immediate conversion intentions. They don’t have patience to look through pages of search results or dillydally on a mobile site that isn’t optimized. They want food NOW. As a Read More ...
With 97% of consumers searching for local businesses online, there’s no denying that the Internet is the go-to resource for nearly everyone. While this growing digital realm is highly convenient, it can also be overwhelming for businesses trying to stand out among the masses. Local SEO is greatly beneficial in Read More ...
“Building relationships is a new beast to tame.” – Search Engine Watch The process of building a relationship as opposed to just building links takes into consideration many new factors. Trying to influence people necessitates a certain understanding – resulting from conversation and connection. Cultivating an alliance with individuals online Read More ...
Pandas and Penguins, oh my! As Google prepares to unveil yet another major Penguin update, we are left reflecting on previous releases and anticipating the potential impact of the upcoming one. The last official Penguin update was October 2012. Matt Cutts – Google’s head of search spam – did not Read More ...
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” The controversial quote from Google Executive Chairman Eric Schmidt Read More ...
15% of all adult U.S. Internet users are on Pinterest – making the social network the third most popular channel, just behind Facebook and Twitter. As the fastest growing independent social network in history, the image-based site shows no signs of slowing down. Within roughly a year, the total number Read More ...
In digital marketing, each day is equivalent to a week in terms of the changes and advancements made. The pace of online life is undeniably fast, and social networks are no exception. One of the most noteworthy gains in social is the integration of search. As of last year, Twitter Read More ...
In this computer-centric era, digital marketing is a necessity for all businesses. Although individual brand strategies vary, a presence is suggested on the top social sites: Facebook, Google+, Twitter, Pinterest and YouTube. In particular, Google+ is predicted to be a vital social channel in 2013. As established in previous posts, Read More ...
