The effectiveness of paid search ads was recently questioned by eBay. The online marketplace claims that paying for advertising in the form of keywords has little incremental revenue value. It’s also said that most of the users who clicked through were already existing customers that would have come to eBay Read More ...
Archive for the ‘Paid Advertising’ Category
The U.S. has the largest fast-food industry in the world and generates over $191 billion in annual sales. Yet the number of adults consuming fast food daily has dropped over the last decade from 12.8% to 11.2%. Likely a result of increased digital knowledge and resources, the (slowly) declining number Read More ...
64% of advertisers plan to increase their social ad budgets this year. As users spend more time on social networks, businesses are striving to capture attention by reaching them in their “natural habitat.” Social advertising is effective because it provides further insight into audience demographics, as well as increases the Read More ...
There’s a reason search engine results encompassing “Black Friday” include intense survival guides: the day after Thanksgiving is notoriously known as the ultimate shopping day for deals. Last year, the number of consumers shopping on the days following Thanksgiving increased from 138 million to 152 million. The National Retail Federation Read More ...
“I can’t go on Twitter tonight because I haven’t watched The Voice yet.” The merging of social media and television means a constant real-time feed of information, predictions, reactions, and, of course – ruined plotlines. For those consumers who record shows for later viewing, this can halt the use of Read More ...
With the holiday season approaching at an alarming rate, we’re all running in circles after the same golden goals: customer acquisition and increased sales. One way to take a step in the right direction, as well as simplify the marketing process, is to take advantage of Google Offers. Google Offers Read More ...
Of the total $8 billion expected to be spent on Halloween preparation this year, a fourth of that will go to the candy industry. Americans are said to purchase nearly 600 million pounds of candy a year for Halloween, presenting an enormous opportunity for brand marketing. Yet not nearly enough Read More ...
Advertisers everywhere, rejoice! A more precise way for you to target consumers through social media has been released. LocalResponse has teamed up with Datasift – a social data platform – for historical intent targeting (HIT). Historical intent targeting allows marketers to access social information from public networks, such as Twitter, Read More ...
53% of organic search clicks go to the first link. The second link garners only 15% of total clicks. The third, fourth and fifth links receive a meager 9%, 6% and 4%. These numbers alone exemplify the importance of an ongoing search engine optimization (SEO) strategy. ZOG Digital Senior Vice Read More ...
Pizza Hut and Jet Blue Get Politically Involved In the “Pizza Party” campaign, Pizza Hut is offering free pizza for life to the person who asks the candidates whether “they prefer sausage or pepperoni?” The challenger has to be an official attendee at the next formal debate, which excludes most of Read More ...
