“Break it down – Stop, Hammer time!” Although MC Hammer’s classic tune isn’t exactly Home Depot’s theme song, for these purposes it may as well be. After analyzing the brand’s social success, we broke down the contributing components by way of marketing factors and social networks. In between online marketing, Read More ...
Archive for the ‘Best Practices’ Category
Hungry for spaghetti? How about digital marketing success? Either way, we have you covered. The Food Network empire is a laudable ideal in creative online marketing, and their effective strategies can be emulated across all industries. The brand – consisting of the network, website and magazine – has successfully mastered Read More ...
80% of social media users say they prefer to connect with brands through Facebook as opposed to their website. As the social network advancements continue to roll out, that number is likely to increase. Internet users prefer platforms such as Facebook for connecting with businesses because it allows a more Read More ...
What is the most compelling statement you can make in 140 characters? Twitter allows for contained creativity, which can both help and harm brands looking to cultivate a unique voice and following on the social network. With simplicity as the cornerstone of the network, Twitter now has over 400 million Read More ...
Whether you prefer mild, medium or hot, Chipotle has it all. Their social media marketing strategy however, only comes one way – ON FIRE. The Mexican-style chain is not only changing the way brands serve food, but also the way they interact with customers. The fast and fresh restaurant began Read More ...
Apparently, 2013 is the year to get serious about Tumblr. While other social networks came barreling out of nowhere at insane speeds (Pinterest, anyone?), Tumblr has been slowly but surely plodding along and building its following. In fact, comScore reports that Tumblr is one of the most consistently growing social Read More ...
In this culture of consumerism, everyone strives for the latest and greatest. Yet a common side-effect of the constant swirl of societal “gimmees” is a trembling conscience. The ingenious recognition of this has inspired brands to launch cause marketing campaigns. Typically a partnership between “for-profit” businesses and non-profit organizations, cause Read More ...
If you haven’t heard, Pinterest is the fastest growing social network in history. Just like your favorite indie band that sold out, it jumped from non-existence to digital fame, seemingly overnight. In fact, the total number of unique visitors to Pinterest increased by 2,702% in roughly one year. With well Read More ...
An introduction to Starbucks is unnecessary. With over 18,000 retail stores in 60 countries, the renowned coffee house is the picture of success. In fact, this prosperous business could likely shun social media and still be quite alright – as long as customers get their caffeine fix. Instead, they’ve taken Read More ...
“Make your business social.” Google+ urges businesses to create a page on their site by offering beneficial insight into search (SEO) and social. With over one million brands signing up in the first six months, Google+ now has 500 million total users and over 135 million active users. What exactly Read More ...
