1 in 4 small businesses have no strategy in place for social media marketing. Instead of haphazardly throwing posts and engagement out into the digital sphere, a social media marketing strategy is needed. In fact, a recent Social Media Benchmark Study found a correlation between a company’s social communications and Read More ...
Archive for the ‘Analytics’ Category
It is well-known in sports games that credit is due to many more players than just the one who scored the goal – hence the tracking of assists. Similarly in digital marketing, it isn’t just the final click-to-purchase that should receive conversion kudos, but the interactions leading up to it Read More ...
Google Analytics is an extremely effective business tool when it comes to measuring sales and conversions, as well as providing digital demographic insight. In order to maximize marketing impact, companies often turn to specialists, in which analytic audits and assessments are necessary. There are six steps you must take so Read More ...
As search marketers, we get hung up on the rank of campaign terms and goals of being in the top few search results. While this is undoubtedly an important metric of SEO success, rank now more than ever only tells part of the story. For an industry built around analytics Read More ...
