The global home improvement retail market is expected to reach an estimated $1,959 billion in 2017 with an annual growth rate of 3% over the next five years.
Composed of retail stores, building materials, furnishing, design and appliance products, the home improvement industry is continuously expanding in a way that strategically complements the increasing opportunities online.
Social media optimization (SMO) allows those within the home improvement industry to make the most of the online platforms and convert metrics such as tags and shares to sales and ROI. The video-based social network platform YouTube possesses the potential to be a very successful outlet in which to promote products and services and connect with consumers.
Over 800 million unique users visit YouTube each month, presenting a wide array of potential new customers for those in the home improvement industry. The site establishes brand credibility and increases consumer understanding and engagement.
Do-it-yourself videos are the perfect way to set up brands as quality leaders, as well as illustrate the knowledge and skills those in the industry have. YouTube allows you to demonstrate each step in a project, and even communicate the preparation that needs to be taken and the places each item can be found. This adds value to promotions. Other video testimonials and product reviews – even paid media like video advertisements – contribute to increasing visibility.
YouTube is a valuable sharing network – 100 million people take a social action on YouTube (likes, shares, comments, etc.) every week. The customization options within channels allow creativity and unique offers to take center stage. YouTube optimization increases exposure and traffic, as well as gives insight into customer interests and preferences.
The home improvement industry continues to adapt as social issues like sustainability and advancements within technology emerge and grow. It’s a critical time for those within the industry to take advantage of all SMO opportunities along with those video-based sites in order to obtain the best results.