Online retail sales increased about 16.6% in the first quarter of 2012, to nearly $44.3 billion, compared with $38.0 billion for the same period in 2011.
Source: comScore, Inc.
Disconnect:
Overlooking the human/emotional element within digital that drives brand consideration and product recommendations- Relying on the brand or product name to hold enough weight when making online purchase decisions
- Failing to optimize the digital purchase path; studies have shown that most successful purchases are made with an average of three clicks
- Thinking that social media is not quantifiable and cannot produce ROI
- Failure to optimize digital assets like images; 15% of Google searches are image related (Source: Search Engine Watch, Search Engine Strategies Conference 2007)
Connect:
Digital marketing for online retailers involves building programs that focus on online visibility through search and social media, using SEO, Social Media Optimization (SMO), Paid Media and Retargeting, and Widgets and Apps. Search is the number one way and Social is the number two way people connect to websites. All of our solutions are connected to our creative studio and clients are provided access to our proprietary Analytics Platform that quantifies results. Our digital marketing solutions work towards increasing online visibility, influencing purchase consideration and success metrics including more-qualified traffic, sales, and ROI. ZOG Paid Media clients have seen up to 60 percent increases in their paid media conversion rates.
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