We think the forces at work changing how consumers search will compel marketers to think about “search marketing” outside of SEM and SEO. In fact, we think “search marketing” will become an umbrella term that applies to using any targeted media to help an advertiser “get found.”
Source: Forrester – August 11, 2010, “The Future Of Search Marketing” report
Disconnect:
- Choosing the right digital marketing partner can be difficult, as one must consider the solutions provided, costs, company “fit” and potential for ROI
- Working with large agencies with many employees (such as those listed in The Forrester Wave™: US Digital Agencies Report) can cause your brand to get lost in the mix, or shuffled to a lower level account team
- Bigger is not always better; high reputation and high cost agencies do not ensure better results
- Few full-service digital and search marketing firms have successfully advanced their vision and solutions for social marketing
Connect:
ZOG Digital’s clear strategic vision complements our core competencies in SEO, Social Media Optimization (SMO), Paid Media and Retargeting, and Widgets and Apps. Our top industry leadership includes experience for more than 50 Fortune 500 companies and dozens of high impact brands. Our proprietary Analytics Platform offers multichannel optimization capabilities that quantify results across search and social marketing. Our core solutions increase online visibility, more-qualified traffic to a brand’s website and content, generating more sales & ROI.
Interested in learning more?
Contact us.
