Our recent post in Search Engine Land discusses how brands can discover the best path to generate SEO results by analyzing the benefits of platform and agency solutions. To identify the best fit of talent or technology for your brand, it is important to clearly assess your goals, available resources, and industry landscape. Often, platform solutions offer brands support with their SEO efforts to complement existing in-house teams or assist
According to a survey from CMO Council, 90 percent of marketing leaders said they had a content marketing strategy, but only 2 percent deemed their current approach effective. Even worse, 12 percent of marketers feel that their brand’s content keeps specific audiences, industries, and targets top of mind. In other words, marketers see enough value in producing great content to make it a part of their budget, but struggle to
Scottsdale, Arizona — ZOG Digital has been named to the 2015 Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. Honored to be a part of an exclusive club of America’s most successful companies, ZOG Digital earned the 1,569th spot in its sophomore year of eligibility. Companies are ranked according to annual percentage growth over a three-year period. “We’re honored to be ranked among this elite group of companies,” said
For many marketers, it can be hard to see quantifiable returns on content marketing and SEO. With so much content being posted and optimized for search each day, how can you ensure that you’re getting the most value and ROI out of your time investment? That’s what Backlinko’s Skyscraper Technique is meant to solve with a three-step approach to SEO visibility. Find link-worthy content [Find] Create content with amplified value
Thursday, September 17, 2015, 10:00am PT In our upcoming webinar, ZOG Digital and Forrester Research will address the state of search in 2015 and the impact on digital strategy for brands. On September 17, learn how to build the business case for SEO and content marketing while forecasting potential return with the Keyword ROI Forecasting Tool developed by ZOG Digital. By pairing user provided data with cutting-edge APIs, the Keyword
Improve the reach and return of your non-branded paid search campaigns with actionable tips from ZOG Digital’s Thomas Stern.
By leveraging insight tools and specialized AdWord features your campaigns can lower CPC and increase engagement rates.
Learn more about our approach and paid advertising solutions.
If beauty is truly in the eye of the beholder, your luxury brand’s digital presence holds the key for increasing revenue. With customer research going digital, brands that target audiences willing to pay for a more luxurious experience must reflect their value through the digital engagement they promote. Crafting brand perception through content, design, optimization, and social integration allows top-quality brands to develop a unique experience valued above those sacrificing
Google never sleeps, and neither do competing brands. There’s always a risk in falling through the rankings if you miss a beat in what the competition’s doing or how the industry is changing. When you want to be discovered, keyword data is a good place to start. The research is complete, the keywords are placed, and results are better than expected. It’s easy to rest on your laurels once you
Most travelers aren’t going to call an agent to cross the country. That’s nearly archaic these days with a plethora of digital options at any consumer’s fingertips. The modern middleman is a computer screen: It’s as easy as typing “flight to Phoenix” into Google and watching the magic happen. Travelers go online to buy tickets, which creates an opportunity brands can take advantage of. The modern traveler is actively trying
Social media has evolved into an industry where each platform strives to create something new for users, brands, and community managers to take in. The fact is, managing a social presence can’t be left up to the interns anymore. A team of social media experts with a pulse on the community as well as the social media industry is necessary to keep up with the best way to use all these changes. Yesterday,