C-Level SEO – Metrics that Matter – Part 1

Metrics that influence brand engagement, brand perception, revenue and customer retention Editor’s Note: This is part one of a three part series on digital marketing metrics.  Investment in marketing is increasingly important as more brands compete for attention in the digital space. With a comprehensive, strategic digital strategy that is optimized based on data, businesses can increase leads, build positive sentiment among target audiences, and drive sales. According to Forrester

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How to Target Your Restaurant’s Facebook Advertising

Over the past two weeks, we have explained why Facebook advertising is necessary for restaurants and the ad options available. Next is how marketers can optimize each ad though the use of extensive targeting using data-driven insights. Facebook’s targeting options allow restaurants to optimize each and every ad by putting the content in front of the exact audience it was created to influence. Facebook can do this because of its

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Cater to Mobile Consumers With These 5 Design Tips

Consumers today are pulling out their phones more than ever to research the world around them, including finding the best place to eat. Restaurants that don’t have a mobile-optimized website will be at a disadvantage in both search results and the perception of today’s mobile-oriented consumers. As of June 2014, mobile internet usage exceeded desktop usage for the first time. Despite this massive increase in mobile usage, the shift toward

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Digital Trends and Impact on Healthcare Marketing

A Patient-Centric Approach with Search and Social Marketing The changing digital landscape has altered how individuals and groups communicate, share information and build relationships. This shift has started to influence every aspect of our daily lives. Now, the healthcare industry is seeing shifts in the ways healthcare consumers are seeking and sharing information about their wellness. In order to stay competitive with an ever-innovating healthcare landscape, health delivery enterprises must

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Facebook Advertising Options Restaurants Need to Use

Last week we detailed exactly why every restaurant marketer, from single-location establishments to chains with locations spread across the United States, should invest in Facebook advertising. Today we’ll break down the multitude of advertising options available on the Facebook platform and how each of them can help increase brand awareness, build loyalty, and increase sales. Marketers can place Facebook ads in two main locations, in the news feed or on

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ZOG Digital Week in Review 10/3 – 10/10

The digital marketing landscape is always changing. That is why ZOG Digital is dedicated to bringing you the latest research, news and developments in digital marketing. Contact ZOG Digital today to learn how to capitalize on these new insights. Google May Add Mobile User Experience To Its Ranking Algorithm — Search Engine Land Google is hinting at another shakeup to its mobile ranking algorithm. According to Search Engine Land, the

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13 Basic Rules of Social Media Marketing

As the fastest growing area of influence in the digital world, Social Media Marketing is a necessity for every business. The immense benefits include increased traffic, business exposure and marketplace insight. This infographic illustrates that social media doesn’t have to be complicated to be successful.

Advertising Your Restaurant on Facebook

Restaurants motivated to improve sales through digital advertising must take a hard look at social media platforms, especially Facebook. Over the next few weeks on NextRestaurants.com, we’ll be laying out the case for why restaurants should begin investing in Facebook advertising, how to optimize the ads for maximum effectiveness, dispel some myths about social media advertising, and show marketers how to connect the ads directly to in-store sales. But first, why

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HOW TO TURN DEAD LINKS INTO OFF-PAGE SEO ASSETS

Reclaiming dead links is one of the first steps brands should take as part of a much larger and comprehensive off-page SEO program. Through meticulous research and a strategic outreach, link builders can find and fix these dead links and turn them into off-page SEO assets, providing link equity and improving search engine rankings. This article was originally published on the SEMrush Blog. ———————— For brands implementing an off-page search engine optimization (SEO) strategy,

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Hashtag Hijacking: The Right and Wrong Ways to Expand Brand Visibility Online

By Trevor Gould, Content Specialist Harnessing the power of trending hashtags allows social media marketers to potentially increase organic post reach and garner additional engagement. Trending topics on social media platforms like Twitter and Facebook develop around everything from sporting events, to natural disasters, to viral funny jokes. Trending topics are integral part of the social media landscape, and present a prime positioning opportunity for brands. However, before a marketer’s

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