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  • Goldman Sachs predicts that global ecommerce sales made via mobile devices will top $638 billion by 2018. The key to converting mobile users into ecommerce sales is a mobile strategy focused around design and features that mobile shoppers demand. This article was originally featured on Retailsolutionsonline.com —————— By Jason Squardo, executive vice   Read More ...

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    Social media has the ability to be an effective and cost controlled method for reaching out to potential consumers, engaging with current fans and helping increase sales. But, businesses are losing potential visibility and reach because of some easy to avoid pitfalls. The article below was originally published on JeffBullas.com. ——-   Read More ...

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    Businesses focused on optimization for mobile using keyword research as a foundation to build consumer oriented content and responsive design will appeal to consumers in the long run as smartphone ownership, mobile use and mobile search continue to grow. This article originally appeared on MediaPost. ———————————————- Americans now spend more   Read More ...

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    Today, a strategic digital marketing strategy is essential for restaurants aiming to gain a competitive edge and build an impressive list of new and repeat customers. A restaurant digital marketing strategy that leaves out any of the necessary building blocks, including local on-page and off-page SEO, paid advertising that targets   Read More ...

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    Apple, Android or both? Retailers researching a mobile marketing strategy must ask themselves this question before going forward with any mobile retail app development. Now, a new report from The Yankee Group and Mobidia is adding fuel to the fire that one platform, and user base, is better to focus on when it comes   Read More ...

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    A well-managed affiliate marketing program has the ability to drive millions of dollars in e-commerce sales. Econsultancy says 30% of affiliates are now sending at least 20,000 visitors a month to merchants’ websites. So, it is important for retailers to place product information and promotions with multiple strategic affiliate websites. This   Read More ...

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    Restaurants are the most searched for local topic and the most popular industry to search for on mobile devices, making search engine optimization a must for any restaurant actively working to increase visibility and sales. This article was original published on Socialnomics. ——— Google and Yahoo! are once again competing for local   Read More ...

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    Paid search advertising has the ability to dramatically increase digital traffic for businesses, but not all digital ads are created equal. To create the highest amount of clicks and conversions, businesses must take advantage of the multiple ad extensions being offered by Google. These ad extensions, which include sitelinks, ratings   Read More ...

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    Many consumers rely on reviews before making local purchases. Businesses that actively encourage customers to give reviews have an advantage in local search results over companies that either don’t claim local listings or don’t have any reviews. This article originally appeared on Progressive Grocer. ———- Consumer reviews are an important factor   Read More ...

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    Off-page SEO helps business move up in Google’s rankings. But Google is actively targeting any businesses, even large and widely used websites, for trying to take a shortcut to success through shady link building tactics instead of creating quality content that encourages organic, relevant and ethical link placements. One of   Read More ...

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