SMX 2014 Recap – Measuring Up With Facebook

The 2014 Search Marketing Expo kicked off today in Las Vegas with a special focus on social media marketing. ZOG Digital’s own Chris Moreno, director of paid search, kicked off the morning events Wednesday, November 19th with a presentation on creating, executing, and measuring Facebook paid campaigns. Chris is a founding member of Facebook for Business and manages ZOG Digital’s paid advertising and social media marketing department. Below is a

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11 SEO Myths Restaurant Marketers Need to Forget

Jason Squadro debunks the many myths that restaurants have about Search Engine Optimization when looking to increase their search visibility. This article as originally published by FSR Magazine ———- Search engine optimization (SEO) is one of the most powerful digital marketing tools available to restaurant marketers today. It has the ability to dramatically increase website traffic, brand awareness, and sales. Unfortunately, restaurant marketers today have to navigate an industry filled with misunderstandings

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3 Strategies to Connect Facebook Advertising to In-store Sales

For many restaurant marketers, the most difficult part of a Facebook advertising strategy is accurately measuring the effectiveness of ads. Without being able to measure how ads directly influence the purchasing decisions of consumers, marketers cannot produce reports that connect ad spending directly to sales or overall ROI. Restaurants, unlike other businesses with e-commerce platforms, must create a method to track how social media ads compel consumers to go to

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ZOG Digital’s Chris Moreno to speak at SMX Social Media Marketing on Nov. 19

 ZOG Digital’s director of paid social, Chris Moreno, will be speaking at the SMX Social Media Marketing Conference on Nov. 19 at ARIA Resort and Casino in Las  Vegas. The conference will cover cutting edge tactics to drive new traffic, build lead streams and convert fans and followers to customers.  Moreno will speak on the “Measuring Up With Social Analytics” panel from 9–10:15 a.m. where he will discuss how to

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C-Level SEO – Metrics that Matter – Part 3

Metrics that influence brand engagement, brand perception, revenue and customer retention Editor’s Note: This is part three of a three part series on digital marketing metrics. Part one can be found here, and part two can be found here. CUSTOMER RETENTION Digital marketing can help any ecommerce site do more than just acquire leads and build an audience; it can help transition those users into returning customers and ultimately, loyal brand

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4 Facebook Advertising Myths Restaurants Need to Ignore

Facebook’s powerful advertising and targeting platform, which we detailed in our post last week, has grown so quickly that a series of rumors and myths have been perpetuated that are holding back restaurant marketers. Most Facebook myths center on misunderstandings about the demographic makeup of the site’s users, factors related to ad engagement, and the ability to measure campaigns. Because marketers must see past these incorrect assumptions to harness the full

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Expert Column: How Grocers Can Leverage Consumer Data for Marketing ROI

Grocery marketers can integrate beyond Facebook fans and branded keyword searches to improve the effectiveness of digital ads. This article originally appeared on Progressive Grocer. ———- Grocery marketers have a tremendous opportunity right now to capture additional sales using paid advertising targeting capabilities. They have the ability to integrate data from search engines and social networks to more clearly identify their audiences and inform digital marketing tactics. There are many

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C-Level SEO – Metrics that Matter – Part 2

Metrics that influence brand engagement, brand perception, revenue and customer retention Editor’s Note: This is part two of a three part series on digital marketing metrics. Part one can be found here. BRAND PERCEPTION Brand perception is different from brand engagement. Although brand engagement will tell you the number of individuals or the degree to which users engage with your brand and content, it is brand perception that tells you whether

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C-Level SEO – Metrics that Matter – Part 1

Metrics that influence brand engagement, brand perception, revenue and customer retention Editor’s Note: This is part one of a three part series on digital marketing metrics.  Investment in marketing is increasingly important as more brands compete for attention in the digital space. With a comprehensive, strategic digital strategy that is optimized based on data, businesses can increase leads, build positive sentiment among target audiences, and drive sales. According to Forrester

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How to Target Your Restaurant’s Facebook Advertising

Over the past two weeks, we have explained why Facebook advertising is necessary for restaurants and the ad options available. Next is how marketers can optimize each ad though the use of extensive targeting using data-driven insights. Facebook’s targeting options allow restaurants to optimize each and every ad by putting the content in front of the exact audience it was created to influence. Facebook can do this because of its

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