How Convenience Stores Can Use SEO to Increase Sales

By Thomas Stern, ZOG Digital Ninety-seven percent of consumers do research online before shopping locally, according to research by BIA/Kelsey. The same study showed that almost half of consumers use Internet Yellow Pages and other similar online directories to find stores before purchasing local goods or services. For convenience stores, this visibility is essential as customers turn to digital devices to search for information on local businesses. Convenience store retailers

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Making Sense of Marketing: A Refreshing Interview about Connecting Brands to Consumers

Arrangency.com recently talked with ZOG Digital—a leading independent digital marketing company—about what marketing means today, how social media relates to certain businesses, and the future of interest-based advertising. There’s also a success story at the end. Enjoy. One could argue that the definition of “marketing” changes with the era. Can you define “marketing” non-generically—in a way that relates to the current state of consumerism? Marketing has really been about connecting brands to

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4 ways to get ROI out of B2B retargeting

Retargeting gives B2B focused companies the greatest opportunity to recapture those users and convert them into sales by serving them specifically targeted content. FierceCMO talked to ZOG Digital’s Kim Giroux about retargeting’s power and how B2B focused companies can use it to produce ROI. ——————– If at first you don’t succeed, try try again. That’s what the after school specials you grew up watching always told you, and as it

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3 Ways for Restaurants to Improve Sales Using Google Advertising

Paid advertising should be a part of every restaurant’s digital marketing strategy. When combined with website design, search engine optimization, and social media, restaurants can influence consumers and drive additional sales. This article by ZOG Digital’s Kim Giroux was originally published by FSR Magazine.  —————- A paid search advertising campaign is one of the most effective ways for restaurants to increase visibility on search engines, connect with local customers, and

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5 Questions for travel marketers to ask before choosing an SEO partner

Finding the right SEO partner may take time, but in the end hiring the perfect agency can lead to massive increases in sales for hotels and other tourism related businesses. ZOG Digital’s Jason Squardo explained to Toonz the 5 questions that every travel marketer must ask before hiring and SEO partner. ———————- By Jason Squardo, Cofounder and Executive Vice President of Optimization at ZOG Digital Search engine optimization (SEO) is one of the most

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Taking advantage of the sharper marketing tools from Pinterest

Pinterest’s revamped private messaging system gives retailers more options for directly connecting with influential and active Pinterest users. ZOG Digital‘s Heather Smith laid out three strategies for turning those Pinterest activists into customers for Internet Retailer. ———————————- Retailers should already know that Pinterest is a powerful tool when it comes to connecting with consumers, especially women. With the release of Pinterest’s revamped and upgraded private messaging system, retailers have more options

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The Top 9 Directory Syndication Mistakes Hurting Your Business

Local search engine optimization (SEO) is an effective way for companies, specifically multi-location businesses, to connect with consumers who are searching online for local goods and services. Local SEO allows businesses and consumers to intersect at various moments in the decision path, making the consumer aware of a business, leading that consumer toward more information and eventually toward a final decision. According to MOZ, 50 percent of local SEO ranking

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The Essential Digital Marketing Strategy: Local Search Engine Optimization

Consumers are using search engines more than ever to find local businesses, making local search engine optimization vital to chain stores competing for business. Local SEO helps connects consumers with local businesses at the moment of interest by creating high visibility on local searches. ZOG Digital’s Andrew Schneider detailed four local SEO strategies to help retailers in an article for ChainStoreAge, which can be found below. ———————— By Andrew Schneider, ZOG

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ZOG DIGITAL NAMED TO INC. 500|5000

CEO Jeffrey Herzog’s second digital marketing company to make the list experiences 748% growth in first three years SCOTTSDALE, Ariz. (August 20, 2014) — ZOG Digital, a leading discovery marketing company, announced that it has been named to the 2014 Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. ZOG Digital was honored as the 624th fastest growing independent company in the nation in its first year of

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The Top 10 Technical SEO Problems Seen by SEO Pros Today

Building a website with a solid technical foundation is one of the keys to executing a search engine optimization strategy. ZOG Digital’s Jason Squardo explained in Website Magazine how businesses and marketers can maximize the SEO effectiveness of a website by avoiding 10 common SEO mistakes. —————————– :: By Jason Squardo, ZOG Digital :: Today, businesses no longer have the luxury of being blind to the benefits of search engine optimization (SEO).

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