How To Grow Your Following And Increase Engagement In 2015

A new year means its time to take a fresh look at your goals and marketing strategy. Industry changes have affected the way marketers operate online and it’s important to embrace new developments to keep your approach effective. With a close eye on recent marketing trends we have established a quick guide to increase your engagement in 2015.   Analyze The Data – Examine historical website and campaign metrics to

Read more

How to Increase In-Store Sales With Online Marketing

Developing a strong digital presence can help drive sales to offline stores. Leverage the following 7 tips to put your online efforts to work for your brand.   Analyze data to understand audience segments Develop content for niche interests Use paid media to promote content Keep branding consistent on- and offline Create and nurture advocacy Offer valuable customer support online Measure results and adjust for success   For additional learning

Read more

eTail Directors Report Summary – How To Stay Ahead Of Retail Industry Changes

The retail industry is transforming into a more mobile and digital space that requires your brand to take action to keep customers engaged. eTail has recently released a Directors Report on building transformative eCommerce and multi-channel experiences that helps map out industry changes and what your marketing team should be doing to stay ahead. Below, we have summarized the highlights from the report into an actionable list to keep your

Read more

7 Bad Digital Marketing Habits To Ditch in 2015

With so many constant industry changes and moving parts of a digital strategy it can be challenging to not fall victim to at least a few bad habits. We analyzed the common problems we witnessed from many brands this year and developed a quick guide to help keep you effective and focused in 2015.   Refresh your goals and monitor success with monthly and quarterly analysis Develop cohesive plans that

Read more

How Restaurants Can Turn Online Followers Into Sit-Down Diners

Thomas Stern discusses how restaurants can leverage digital marketing tactics to bring online fans through your doors.  This article was originally published by FSR Magazine ———- Often many restaurants question the true value and ROI of digital marketing efforts. While there are many reasons to develop and actively maintain your brand’s presence online, most restaurant marketers are primarily focused on getting followers to put down their laptops and pick up a

Read more

Unwrapping The Most From Your Affiliate Marketing This Holiday Season

Are you prepared to claim your share of the $100 billion that will be spent online this December? Leveraging affiliate marketing can help position your brand for success this holiday season. Below are a few quick tips you can use to stay ahead this winter and start preparing for next year.   Take a fresh look at your goals to ensure they are in line with your sales projections, industry

Read more

2014 Holiday Sales Show Consumers Focused On Mobile, Social, and Digital Savings

The holiday deals are back again, but this year consumers are wising up and avoiding the rush. A survey from Shop.org found that 97.6 percent of online retailers polled offered seasonal promotions. While customers were still lining up to snag a great deal over the holiday weekend, many have opted to skip the lines by changing when and how they shop. This year, Black Friday promotions started a week or

Read more

How-To For Retailers: Maximizing Facebook Engagement With Images

Heather Smith examines how to increase paid and organic engagement on Facebook by utilizing creative images.  This article was originally published by Retail Touch Points ———- Retailers investing in social media marketing are finding success in terms of brand awareness, engagement, and sales. As many as 93% of marketers are using social media platforms like Facebook, Twitter, Pinterest and Instagram as part of their marketing efforts. New data is giving retail marketers

Read more

SMX 2014 Recap – Measuring Up With Facebook

The 2014 Search Marketing Expo kicked off today in Las Vegas with a special focus on social media marketing. ZOG Digital’s own Chris Moreno, director of paid search, kicked off the morning events Wednesday, November 19th with a presentation on creating, executing, and measuring Facebook paid campaigns. Chris is a founding member of Facebook for Business and manages ZOG Digital’s paid advertising and social media marketing department. Below is a

Read more

11 SEO Myths Restaurant Marketers Need to Forget

Jason Squadro debunks the many myths that restaurants have about Search Engine Optimization when looking to increase their search visibility. This article as originally published by FSR Magazine ———- Search engine optimization (SEO) is one of the most powerful digital marketing tools available to restaurant marketers today. It has the ability to dramatically increase website traffic, brand awareness, and sales. Unfortunately, restaurant marketers today have to navigate an industry filled with misunderstandings

Read more