Taking advantage of the sharper marketing tools from Pinterest

Pinterest’s revamped private messaging system gives retailers more options for directly connecting with influential and active Pinterest users. ZOG Digital‘s Heather Smith laid out three strategies for turning those Pinterest activists into customers for Internet Retailer. ———————————- Retailers should already know that Pinterest is a powerful tool when it comes to connecting with consumers, especially women. With the release of Pinterest’s revamped and upgraded private messaging system, retailers have more options

Read more

The Top 9 Directory Syndication Mistakes Hurting Your Business

Local search engine optimization (SEO) is an effective way for companies, specifically multi-location businesses, to connect with consumers who are searching online for local goods and services. Local SEO allows businesses and consumers to intersect at various moments in the decision path, making the consumer aware of a business, leading that consumer toward more information and eventually toward a final decision. According to MOZ, 50 percent of local SEO ranking

Read more

The Essential Digital Marketing Strategy: Local Search Engine Optimization

Consumers are using search engines more than ever to find local businesses, making local search engine optimization vital to chain stores competing for business. Local SEO helps connects consumers with local businesses at the moment of interest by creating high visibility on local searches. ZOG Digital’s Andrew Schneider detailed four local SEO strategies to help retailers in an article for ChainStoreAge, which can be found below. ———————— By Andrew Schneider, ZOG

Read more

ZOG DIGITAL NAMED TO INC. 500|5000

CEO Jeffrey Herzog’s second digital marketing company to make the list experiences 748% growth in first three years SCOTTSDALE, Ariz. (August 20, 2014) — ZOG Digital, a leading discovery marketing company, announced that it has been named to the 2014 Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. ZOG Digital was honored as the 624th fastest growing independent company in the nation in its first year of

Read more

The Top 10 Technical SEO Problems Seen by SEO Pros Today

Building a website with a solid technical foundation is one of the keys to executing a search engine optimization strategy. ZOG Digital’s Jason Squardo explained in Website Magazine how businesses and marketers can maximize the SEO effectiveness of a website by avoiding 10 common SEO mistakes. —————————– :: By Jason Squardo, ZOG Digital :: Today, businesses no longer have the luxury of being blind to the benefits of search engine optimization (SEO).

Read more

4 Steps for Manufacturers to Increase Social Media Engagement and Sales

Social media marketing has the ability to give manufacturers a leg up on the competition by advancing brand loyalty and awareness. ZOG Digital’s Heather Smith explained how manufacturers can maximize the effectiveness of social media using 4 best practices in the article below, which was first published by ThomasNet News. Today, social media marketing gives manufacturers the opportunity to improve brand awareness, build brand loyalty, and increase sales, and right now, 87 percent of

Read more

Social Advertising Here to Stay: Q2 Financial Reports Indicate Strength and Momentum

New financial reports from three of the biggest social networks in the world are proving once again that social media is here to stay for both individuals and businesses. Facebook, LinkedIn and Twitter all recently released Q2 2014 financial data, which shows that the social networks are growing in size, use, and profitability. For businesses and advertisers, this means that companies are seeing value in ad spending on the social

Read more

4 ways to build engaging videos

Implementing a video marketing strategy is an effective way for B2B marketers to increase the efficiency and effectiveness of marketing efforts. Out of 150 executives, 91 percent said that online video is equally or more effective than display ads, while 75 percent said it is more effective than television ads. Fifty-nine percent of executives in a different survey by Forbes Insights noted that video content is preferred to text. ZOG Digital’s

Read more

Why Link Builders Should Build Lasting Relationships

With Google’s recent updates, link building is being forced to go through an evolution. The key to building links today is creating strong, lasting relationships with publishers and supplying those relationships with quality content that is engaging to readers. The article below on the important of relationship building going forward was originally published by linkarati.com. —————- Today, less reputable link-building tactics used by some black-hat search engine optimization (SEO) practitioners are under

Read more

The Quintessential Marketing Strategy That Most Full-Service Restaurants Ignore

When restaurants take advantage of local SEO, they have the ability to capture the attention of local consumers and increase in store sales. Local SEO expert Thomas Stern explained how restaurants can maximize their local visibility in this article, which was originally published by Full Service Restaurant Magazine.  ———— Restaurants are the No. 1 topic when it comes to local search results—above other categories such as finance, auto parts, medical information, and

Read more