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  • Implementing a video marketing strategy is an effective way for B2B marketers to increase the efficiency and effectiveness of marketing efforts. Out of 150 executives, 91 percent said that online video is equally or more effective than display ads, while 75 percent said it is more effective than television ads. Fifty-nine   Read More ...

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    With Google’s recent updates, link building is being forced to go through an evolution. The key to building links today is creating strong, lasting relationships with publishers and supplying those relationships with quality content that is engaging to readers. The article below on the important of relationship building going forward was   Read More ...

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    When restaurants take advantage of local SEO, they have the ability to capture the attention of local consumers and increase in store sales. Local SEO expert Thomas Stern explained how restaurants can maximize their local visibility in this article, which was originally published by Full Service Restaurant Magazine.  ———— Restaurants are the   Read More ...

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    Local SEO has the power to dramatically impact  sales for quick service restaurants by connecting them with customers at the exact time the consumers are looking to make a meal-time decision. Restaurants aiming to harness the power or local SEO should create a comprehensive strategy that revolves around dedicated landing   Read More ...

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    Increasingly, consumers interact with their online friends from smartphones and tablets. Heather Smith, director of social media for Zog Digital, was featured on Internet Retailer for her four strategies that can help retailers attract these mobile sharers. —————- New data is showing a trend that will impact the social media strategy   Read More ...

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    Join ZOG Digital and guest speakers from Forrester Research, Inc. and UBL as we provide actionable insights to drive online and in-store sales by outlining: • How local SEO impacts the consumer decision path • Major factors that influence local search rankings and how to optimize for local SEO •   Read More ...

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    With each social media success, the power of a brand’s social media presence to build loyalty can grow both in size and scope, making investments into social media profiles a must for any business. This article was originally published on Loyalty360.org. —————— By Sara Flick, Director of Content Strategy and   Read More ...

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    A new study, the State of the American Consumer report, shows that the public doesn’t think social media advertising on platforms such as Facebook and Twitter are making an impact. The survey by Gallup, released earlier this week, indicated a mere 5 percent of U.S. consumers believe that ads have   Read More ...

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    With 4 in 5 consumers using search engines to find local information and between 34 and 50 percent of local searchers moving offline to visit a physical store within a day, the opportunity is clear. Local SEO has the ability to increase search engine visibility, which in turn will help increase   Read More ...

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    Hotel chains can take advantage of local linguistics to ensure a leg up on the competition. The hotels that take this lesson to heart, which includes making changes to content such as page titles, and sub-headers, links, HTML tags and any other content on the page will see results. This   Read More ...

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