Is SEO Dead? – Danny Sullivan Explains At AZIMA

Last night ZOG Digital team members had the privilege to attend Danny Sullivan’s presentation at AZIMA in Scottsdale, Arizona. Amongst the networking buzz and cocktails, Danny emerged to proclaim that SEO is dead. He explained that as Google continues to develop and focus more on both paid advertisements and providing users valuable information quickly, search engines have begun to push organic listings to the wayside. Take for instance that with

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Putting Strategy to Work: Comprehensive Content Marketing Checklist

Creating content that speaks to the needs and interests of your audience can require a lot of effort and resources. Our content checklist has grouped everything you need to keep track of when constructing your content and developing your content marketing strategy plan. Get a glimpse below, and check out our full article by ZOG Digital’s Sara Flick in Business.com  Defining The Audience Identify audience behaviors and interests Examine historical data

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How to Build Brand Advocacy in 5 Simple Steps

Organic advocacy can help drive a considerable amount of engagement for your brand. User-generated praise can expand your reach and generate warm leads without the need for investing extensive resources. Construct a strong brand advocacy program to put your customers to work for your brand by leveraging the 5 practices below.   Identify Drivers – Analyze what customers love about your brand and what expectations drive advocacy. Focus on Relationships

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How To Keep Your Content Organized, Relevant And Effective

Content is only valuable if it is produced regularly and aligned with your goals. To keep your brand on track, it is important to keep your content marketing plan in constant motion. Develop a strong focus by keeping the digital habits of your audience in mind, and leveraging the following tips to increase your visibility and engagement. Set Clearly Defined Goals The first step to creating a plan is to

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Why Digital Education Creates Online Authority

Long live the king! While it may be a tired and rundown analogy, content is still the key influencer of what drives authority online. By developing strong, valuable content you are providing something that users, and subsequently search engines, have a need for and will naturally gravitate towards. The problem for most brands is creating relevant content that gets exposure. Digital content is a competitive space with many brands now

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How To Create Facebook Ads That Drive Sales

Facebook offers some amazing features to help build relationships with followers and convert fans to sales. The many features within the advertising platform allow for incredibly personalized targeting and seamless delivery in the place you know your customers already engage. We have put together some best practices to help you leverage these tools and drive more sales through Facebook.   Target Smart – Break segments into highly targeted groups based

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How To Increase Search Rankings After Google’s Panda 4.1 Update

Pandas may be cute, but don’t forget they have claws. Many brands have experienced a drop in search rankings for webpages with little or duplicate written content now that Google’s Panda 4.1 search updates have taken full effect. This recent update focuses heavily on written content and can be difficult to identify why you’ve been devalued in search results. Once penalized by Google, it can be challenging to overcome and

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Mobile SEO Guide: 8 Steps to Better Visibility Across Devices

Google says that 9 out of 10 users take action as a result of a mobile search; so maintaining mobile exposure is essential to success. In order to improve the visibility of your digital assets on mobile devices, it’s important to understand how users are searching for your content and how search engines decide to display results. By optimizing your content and digital presence to leverage unique mobile features, you

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[January 21 WEBINAR] Content Marketing in 2015

Wednesday, January 21 at 11 a.m. EST Join ZOG Digital and Ryan Skinner, senior analyst from Forrester Research, Inc., as we provide actionable insights on how to leverage audience data for a superior content strategy and more successful customer acquisition. Learn the latest in content strategy, including: How to define content marketing. Emerging models for content marketing. Data-driven strategies for more targeted, effective content. How omnichannel media paths are influencing

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