ZOG Digital’s Michael Pasco discusses how digital video advertising and YouTube marketing connect consumers beyond Primetime TV. This article was originally published by the Huffington Post. ——- The consumer journey now has many touchpoints — TV commercials are simply not strong enough to convert customers on their own When consumers consciously engage with commercials, there’s no better broadcast event to take a look at than the Super Bowl. In 2015, 840
Mobile has trained us to expect instant gratification – consumers anticipate brands to be there the moment we search for where to eat next. Smartphone users in 2016 have a heightened expectation for speed and information online. When your mobile site or app is slow, you’re losing customers. According to Google, 29 percent of smartphone users will immediately switch to another site or app if it doesn’t satisfy their needs.
Facebook announced today that 80 percent of its revenue comes directly from mobile devices. That’s a massive accomplishment considering that in total, 5.63 billion dollars came directly from its success as a digital marketing platform. According to Facebook, more than 90 percent of both monthly and daily active users access its mobile platform. This ad growth is hard to ignore — this signifies the importance of the product Facebook is
Global spending on media is on the rise. McKinsey & Company predicts it to surpass 2 trillion in 2019 due to digital advertising’s 16.1 percent compound annual growth rate (CAGR). For brands looking to maximize profitability and establish awareness as a market leader, every dollar must be efficiently allocated through data-driven insights. Spend gets tricky when you take competition into account, but anticipating their year is an important part to
For home goods manufacturers, the market isn’t getting any bigger. Though brick-and-mortar stores still dominate revenue, selling directly to consumers online presents new opportunities and avenues for growth. Now more than ever before, manufacturers need to be visible online to reach new customers. Manufacturers are already optimizing their development processes with the best materials on the market – in 2016, the best way to get a competitive advantage is to
How paid and organic search work together to boost ROI through increased brand awareness and visitor engagement.
Scottsdale, AZ — ZOG Digital, a leading digital marketing and technology company, partnered with Pep Boys to launch a hyper-engaged mobile search campaign that attributed calls from search ads to revenue from brick-and-mortar stores. Localized ads tracked calls and appointments scheduled from paid search campaigns to Pep Boys’ nearby towing and service centers. ZOG Digital’s results quickly exceeded expectations, driving an influx of calls to Pep Boys locations nationwide and
This year, resolve to take your content strategy to a new level with creative ways to get more bang for your marketing buck. With a dynamic, multichannel content strategy, you have freedom to incorporate various digital marketing initiatives that are Adblock agnostic and deliver relevant content to targeted audiences on Google and Facebook. Make smart investments into long-term digital assets that will earn you an improved mix of direct response
Not only will digital media budgets surpass traditional channels in 2016, they offer more immediate engagement, measurable audience data, and now, enhanced in-store conversion tracking for brick and mortar stores. Often, one of the biggest pain points brands have with digital campaigns is the difficulty tracking offline revenue from online campaigns. Over the last few years, Google and other paid media giants have worked to improve this transparency and attribute
We’ll just come right out and say it – clickbait content doesn’t work anymore, and consumers are sick of it. Over the last ten years, social content has evolved alongside user expectations and the sheer volume of content production. Today, a demand for entertainment and education has been balanced with a need for transparency and value. It’s time to produce user-focused content your consumers want to read. Despite the whispers