Audience Segmentation For Conversion Optimization

ZOG Digital’s Thomas Stern discusses how audience segmentation can help improve conversions and engagement from paid advertisements. This article was originally published by Website Magazine. ——- “Segmentation is saying something to somebody instead of saying nothing to everybody.” — Jay Conrad Levinson Content creation, search optimization, paid advertising and social strategy all rely on extensive and well-planned audience segmentation to effectively drive conversions. With a thorough understanding of the needs

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Tweets Will Now Populate Search Results on Mobile

Whether you pull out your phone to search for the breaking news story of the day or to see if Nickelback released a new single, now when you go to search on your phone Tweets will show up on your screen if you are searching in English. This comes as a bid by Twitter to drive membership and appeal to a wider audience. “When tapping on a tweet in Google

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Pinterest Ramps Up Ad Features For Engagement & Mobile

Pinterest announces that businesses can now take advantage of a new array of advertising features to help create awareness, drive intent and promote action. This comes after the announcement that Tim Kendall, head of product management, will now become Pinterest’s first general manager of monetization. To help brands get discovered, Pinterest is offering Cinematic Pins – a new motion-based ad format. Now, when a user scrolls through their Pinterest feed,

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Accessing The Best Marketing Opportunities In History

Marketing has evolved to be more engaging, measurable, and valuable over the last few years. Never before have marketers had access to the data and tools available today that make crafting a complete user-experience possible. Digital marketing has allowed brands to build meaningful relationships with users through targeting, accessibility, personalization, and value. When applied to a marketing strategy, brands can deliver content that drives action and reaches users in the

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Google To Include “Buy” Buttons in Search

Next time you search for a “Red Game of Thrones t-shirt” on your computer or “silver high heels”, you might be surprised to find something new show up in your search results. In a controversial move, The Wall Street Journal announced that in a mere matter of weeks, consumers could start seeing “Buy” buttons show up in their searches. Partnering with certain select retailers, instead of merely suggesting websites where

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Search Engine Marketing Drives Back-To-School Sales

Seth Norris discusses how to leverage trends in search and SEM tactics to drive back-to-school retail sales. This article was originally published by SEM Rush. ———- Summer may be just around the corner, but class is still in session for marketers. Just like the kids splashing in pools and running around camp, summer will be over before you know it, and your brand needs to be ready to capitalize on the

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The Content Marketing Burrito – 6 Layers To Success

Developing a content marketing strategy that drives conversions can be a daunting task that leaves marketers hungry for answers. Well, we’ve got a full serving of digital know-how to satisfy your craving. The ingredients to any great digital marketing strategy must contain the following 6 elements to generate a positive ROI. The meat of any content strategy is an in-depth understanding of your target audience segments. Leverage this knowledge to

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Why User Experience Is the Best ROI Strategy

Investing in user-experience is often an expensive and time-consuming process for brands, but few investments will pay off on the same scale. By creating an experience that is personalized to meet the needs and behaviors of your users, your website can drive more conversions by minimizing dropout rates. Put in the time up front to understand how your target audience behaves, and craft your website around those behaviors to develop

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Pencil It In: Building An Editorial Calendar That Delivers

Content calendars help bring your content strategy to life by organizing your focus and delivery across website content, blogs, social media, webinars, and a variety of digital outlets. By developing a strong content calendar, your brand can craft a message that flows across all channels and resonates with unique audience segments to support an overall goal of driving leads. Create a shareable calendar using Google Docs or hosting an Excel

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